排序方式： 共有8条查询结果，搜索用时 125 毫秒
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馆店融合发展成为图书馆事业中的一种重要发展趋势,是政府、社会、居民和书店主办者多方共赢的策略,两者在融合发展中战略营销管理合作具有必然性与可行性。针对目前发展中面临的问题,提出需要注意明确营销定位、建立长期的营销合作伙伴联盟、营销成本分摊及产生后续收益的组成及分配、组织文化发展及志愿者群体在战略营销管理中的作用与地位等战略营销设计中的对策与建议。 相似文献
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Mike Shatzkin 《Publishing Research Quarterly》2009,25(3):154-158
The Book Industry Study Group and The Idea Logical Company carried out an online survey to capture publishers’ comments on
how market conditions were changing and what they are doing differently as a result of the economic pressures in the consumer
market. About 250 individuals responded to the online survey. Interviews were carried out of more than a dozen executives
at large and small publishers and their accounts to get further insights. The goal was to identify what are the sales conditions
for trade book publishers today and what publishers are doing to change sales and marketing and even editorial practices to
accommodate changing times. What we have learned from that joint effort is reflected in this article. 相似文献
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Veronika Licher 《Publishing Research Quarterly》2009,25(1):24-29
A brief review is presented of the Trade book publishing industry in Germany with a focus on bestsellers, authors and titles,
acquisitions and mergers of publishers as well as booksellers and distributors. The data for the Leipzig Book Fair and Frankfurt
Book Fair is presented. The article concludes with a review of awards and prizes presented to authors in 2008. 相似文献
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伴随着市场竞争的加剧,数字出版产业链上各方采取不同的策略寻求各自的发展道路：打破传统的行业边界,互相渗透业务,彼此争夺利益。我国网上书店的发展必须利用这种趋势。基于在数字出版产业链上重定位的视角,提出网上书店的发展思路：整合上游内容提供商、加强自身建设,联合移动网络运营商。 相似文献
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廖俊清 《四川教育学院学报》2009,25(10):52-54
从传播学的角度来看,“农家书屋”工程是一项特殊的传播活动。为此,通过运用传播学的5W模式,分析谁在传播,传播什么,通过什么渠道传播,对谁传播,要取得什么效果,从而更有针对性地开展“农家书屋”工程的建设。 相似文献
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针对我国农村人口多、素质低的实际国情,对现阶段流动图书馆与农家书屋进行比较分析,倡导最大限度地整合和利用资源,提出了图书漂流、流动图书馆与农家书屋三合一的优化模式:即建设流动的农家书屋、以图书漂流为主要借阅手段的服务模式。 相似文献
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Tainã Bispo 《Publishing Research Quarterly》2008,24(3):178-186
The Brazilian book publishing and bookselling market has been going through changes. To compete with international publishing corporations and to attract consumers—in a country with a very low reading rate—publishers and bookstores have been developing new business models and professional management in order to survive and grow. 相似文献
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关于书店与图书馆功能错位的若干思考 总被引：1，自引：0，他引：1
论文剖析了导致书店与图书馆功能错位的原因,提出了图书馆应找准定位,借鉴书店的服务理念,制订吸引公众回归图书馆的具体措施. 相似文献
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