Shifting Sales Channels |
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| Authors: | Mike Shatzkin |
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| Institution: | (1) The Idea Logical Company, Inc., 240 East 56th Street, Suite 4E, New York, NY 10022, USA |
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| Abstract: | The Book Industry Study Group and The Idea Logical Company carried out an online survey to capture publishers’ comments on
how market conditions were changing and what they are doing differently as a result of the economic pressures in the consumer
market. About 250 individuals responded to the online survey. Interviews were carried out of more than a dozen executives
at large and small publishers and their accounts to get further insights. The goal was to identify what are the sales conditions
for trade book publishers today and what publishers are doing to change sales and marketing and even editorial practices to
accommodate changing times. What we have learned from that joint effort is reflected in this article. |
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| Keywords: | Amazon Baker & Taylor Book Industry Study Group Bookstores BookScan Borders Bowker ebooks Edelweiss Digital sales Hardcover Kindle Marketing Online bookstores Paperbacks Podcasts Sales channels Webinars |
| 本文献已被 SpringerLink 等数据库收录！ |
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