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This study seeks to extend our knowledge of export market orientation (EMO) in the context of British universities with regard to recruitment of international students. Export marketing remains an area of limited focus in the marketization of higher education literature. The study predominantly follows a quantitative research design using survey methods. A sample of British universities was studied and partial least-squares analysis was performed. The findings indicate that four export higher education-specific variables are important drivers of EMO in universities. The paper also confirms EMO's direct effects on university export performance and its indirect effects mediated through university international reputation. In light of these findings, a number of implications are advanced for university management. The study also makes important theoretical contributions: it contributes to a growing body of literature on marketing of higher education; it enriches the export marketing literature by examining EMO in a service setting and it adds to the EMO–export performance relationship by examining the mediating role of international reputation. The findings are limited to British universities. Therefore, they may not be generalizable to other geographical areas. In addition, the results of this study were obtained from a small sample size and generalization of the findings to other higher education institutions should be made with caution. 相似文献
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陈旸 《上海体育学院学报》2010,34(6)
参考顾客满意度模型构建社区体育服务公众满意度指数模型,对湖南省长沙、株洲、湘潭城市群社区体育服务的现状进行分析.以偏最小二乘法(PLS)为拟合方法,对湖南省社区体育服务公众满意度进行实证研究.结果显示:湖南省社区体育服务公众满意度指数模型具有可行性,并针对测评结果提出相关建议. 相似文献
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社区信息服务顾客满意度指数模型实证研究 总被引：1，自引：0，他引：1
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Stefanie Leimeister Jan Marco Leimeister Uta Knebel Helmut Krcmar 《International Journal of Information Management》2009
Purpose
Drawing from literature on innovation, strategy and culture the objective of this study is to explore the role of perceived potentials and perceived strategic importance on CIOs’ perspective on RFID technology in two different cultural settings.Methodology
Based on survey responses from 463 German and 157 Italian IT decision makers we analyzed the data with PLS structural equation modeling.Findings
We show that perceived potentials of RFID influence the perceived strategic importance which positively influences CIOs’ intention to invest in RFID. The composition of perceived potentials affecting the strategic importance of RFID differs significantly in both cultures. In Germany, potentials attributed to RFID are improving quality, automating manpower, reducing counterfeits, and improving customer service. Italian CIOs value reducing stock inconsistencies, optimizing stock keeping, and improving customer service as RFID potentials. Regardless of culture, findings show that company size hardly has impact on perceived strategic importance.Originality/value
This research shows on a large empirical basis cultural differences in the perception of RFID in two countries using PLS. 相似文献8.
胡煜 《广东技术师范学院学报》2008,(6)
本文主要采用两种降维的方法和k-近邻法(KNN)有监督分类的方法来对基因芯片(微阵列)数据进行分析。PCA,PLS是一种提取海量的数据有效特征的有效方法,可以获得与原来基因芯片数据更为接近的成分的提取特征的效果。比较PCA降维方法和PLS降维方法对KNN统计判别分类的效果。 相似文献
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工作压力调节和中介作用分析:以工作控制模型为例 总被引：1，自引：0，他引：1
以企业中高层管理者为研究对象,采用问卷调查法,收集MBA班在职学员和(高级)管理培训班学员所填写的问卷,在208份有效问卷数据的基础上采用SPSS、Amos和SmartPLS软件和4种方法来分析工作压力在工作控制感和工作倦怠之间是起到调节作用还是中介作用。结果显示:用潜变量的因子得分作回归分析、分组结构方程模型和带乘积项PLS结构方程模型都不支持工作压力在工作控制和工作倦怠之间的调节作用假设;结构方程模型结果支持工作压力在工作控制和工作倦怠之间存在非完全中介作用。 相似文献
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我国优秀铁饼运动员专项力量指标与专项成绩的PLS1模型 总被引：2，自引：0，他引：2
马勇占 《天津体育学院学报》2005,20(1):25-27
通过对我国20名优秀铁饼运动员专项力量指标与专项成绩的PLS1回归分析,结果表明铁饼运动员专项素质由专项投掷能力、最大力量和下肢爆发力三个递进的层次构成。专项投掷能力对专项成绩的影响最大,其次为最大力量和下肢爆发力。铁饼运动员专项力量素质指标与专项成绩的PLS1模型的精度较高,可用来检查和评价运动员专项力量素质发展水平及预测专项成绩。PLS1回归分析是解决运动训练中小样本、多指标且共线性复杂条件下回归建模的一个非常有效的方法,并为定量研究运动员身体素质指标与专项成绩之间的复杂关系提供了可行的技术方案和备选工具。 相似文献