| 结构方程模型在城市营销研究中的应用 |
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| 引用本文： | 李永强,何永,李清政.结构方程模型在城市营销研究中的应用[J].中国软科学,2007,71(4):109-117. |
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| 作者姓名： | 李永强 何永 李清政 |
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| 作者单位： | 西南财经大学,现代营销研究所,四川,成都,610074 |
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| 摘 要： | 在文献回顾和比较现有研究方法的基础上，本文认为现有研究方法存在程度不同的理论或假设缺陷，而且对城市营销进行定量的研究也极为匮乏。为此，文章以209个地市级城市为样本，研究城市营销能力对城市竞争力的影响效应及其作用路径，探讨如何应用结构方程模型进行城市营销研究，以弥补研究方法和定量研究的不足。
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| 关 键 词： | 结构方程模型 城市营销 城市竞争力 研究方法 |
| 文章编号： | 1002-9753(2007)04-0109-09 |
| 修稿时间： | 2006-10-11 |
Application of Structural Equation Model in the Researches on City Marketing |
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| LI Yong-qiang,HE Yong,LI Qing-zheng.Application of Structural Equation Model in the Researches on City Marketing[J].China Soft Science,2007,71(4):109-117. |
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| Authors: | LI Yong-qiang HE Yong LI Qing-zheng |
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| Institution: | Institute of Modern Marketing Research, Southwestern University of Finance and Economics, Chengdu 610074, China |
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| Abstract: | On the basis of literature review and the comparison of current research methodologies, the paper points out that there are theoretical or hypothesis shortcomings in current research methodologies to different degrees, This article studies the effect of city marketing on urban competitiveness by fitting the structural equation model with 209 sample cities, which demonstrates how to use the structural equation model in researches on city marketing, so as to make up the deficiencies of research methods and quantitative researches on city marketing. |
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| Keywords: | structural equation model city marketing urban competitiveness research methodology |
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