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Role of intrinsic and extrinsic factors in user social media acceptance within workspace: Assessing unobserved heterogeneity
Institution:1. Toulouse Business, School 20 Boulevard Lascrosses, 31068 Toulouse, France;3. NEOMA Business School, Department of Information Systems, Supply Chain and Decisions, France;4. Management and Marketing, The Hong Kong Polytechnic University, Hong Kong;1. School of Management, Zhejiang University, Hangzhou, China;2. School of Information and Management Engineering, Zhejiang University of Finance and Economics, Hangzhou, China;1. Faculty of Information Technology, Monash University, Caulfield East, VIC 3145, Australia;2. Department of Information Systems and Business Analytics, Deakin University, Geelong, VIC 3220, Australia;3. Faculty of Science and Technology, Sunway University, Selangor 47500, Malaysia;1. School of Information Management, Central China Normal University, Wuhan, China;2. Research Center for Digital Business Management, School of Economics and Management, China University of Geosciences, Wuhan, China;3. College of Business, Iowa State University, Ames, IA, USA
Abstract:This study develops and empirically tests a theoretical extension of a technology acceptance model that integrates intrinsic and extrinsic motivators into IT acceptance to predict the adoption of social media within the workspace. The model was tested using cross-sectional data collected from different workplaces in different geographic regions. To detect the homogeneity of users’ behavior, we used a response-based procedure for partial least squares. The model was strongly supported for the global model. Our results revealed the existence of distinct adoption behaviors for different groups within the overall sample. These findings advance theory and contribute to future research on social media adoption.
Keywords:Social media  Adoption  Intrinsic and extrinsic factors  Unobserved heterogeneity  REBUS-PLS  TAM
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