| 试析现代奥运会的商业化问题 |
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| 引用本文： | 任海.试析现代奥运会的商业化问题[J].体育科学,1993(1). |
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| 作者姓名： | 任海 |
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| 作者单位： | 北京体院 北京 |
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| 摘 要： | 现代奥林匹克运动会的商业化是当代国际体育的一个重要的社会现象,本文从当代世界经济的背景、大众传播媒介特别是电视网络迅速发展、跨国公司的崛起,以及70年代中期西方世界严重的经济危机等几个方面分析了导致奥运会商业化的主要原因。商业化既给奥运会提供了坚实的经济基础,促进了它的发展,又干扰了奥林匹克竞技运动的正常状态,与奥林匹克理想发展有正反两方面的作用。
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| 关 键 词： | 奥运会 奥林匹克运动 商业化 |
An Analysis of the Commercialization of the Modern Olympic Games |
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| Ren Hai.An Analysis of the Commercialization of the Modern Olympic Games[J].China Sport Science,1993(1). |
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| Authors: | Ren Hai |
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| Abstract: | The commercialization of the Olympic Games is an important social phenomenon in international sports of the present age.The author of this paper attempts to make an analysis of the main reasons behind phenomenon,such as the situation of the world economy in the present age,the speedy development of mass media,especiallyTV networks,the rise of intenational cartels,and the serious economic crisis which hit the Western World suringthe mid-1970s.While providing the Olympic Games with a solid economic basis for development,commercial-ization has interfered with the normal operation of the Games and tends to conflict with the Olympic ideals. |
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| Keywords: | Olympic Games Olympic movement commercialization |
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