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传媒风险传播的理论困境分析
引用本文:胡忠青.传媒风险传播的理论困境分析[J].新闻界,2008(3):14-16.
作者姓名:胡忠青
作者单位:郧阳师范高等专科学校,丹江口,442700
摘    要:从新闻传播的规律角度分析,传媒在传播风险时面临着理论困境,即新闻(预测性报道、新闻策划)事实的先发性这一新闻传播的普遍规律导致了传媒在传播风险时的必然"迟到",而风险的潜在性与新闻显著性之间的矛盾、传媒自身特性等问题必然会使传媒在风险社会中充当"报警"而不是"预警"的角色.

关 键 词:风险社会  风险传播  大众传媒  理论困境  传媒  风险传播  理论困境  困境分析  Transmission  Risk  Difficulty  Theoretical  角色  预警  风险社会  问题  特性  潜在性  普遍规律  新闻策划  预测性报道  传播风险  角度分析  新闻传播

The Analysis of Theoretical Difficulty of Risk Transmission
Hu Zhongqing.The Analysis of Theoretical Difficulty of Risk Transmission[J].Press Circles,2008(3):14-16.
Authors:Hu Zhongqing
Abstract:In the perspective of news transmitting regularity,media is confronted with theoretical difficulty in the risk transmission,that is,the anticipation of news events,the general law of news transmission,leads to the unavoidable delay of media risk transmission.However,such problems as the limitations of media itself,the contradiction between the potentiality of risks and the significance of news contribute a lot to the alarming role of media rather than pre warning role in the risky society.
Keywords:risky society risky transmission mass media theoretical difficulty
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