| Web数据挖掘技术在电子商务中的应用 |
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| 引用本文： | 庞英智.Web数据挖掘技术在电子商务中的应用[J].情报科学,2011(2). |
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| 作者姓名： | 庞英智 |
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| 作者单位： | 吉林省经济管理干部学院; |
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| 摘 要： | 本文介绍了在电子商务中Web数据挖掘的过程、主要挖掘方法及应用。将数据挖掘技术应用于电子商务,对企业积累的海量数据进行处理,从这些数据中发现潜在的规律,把握客户动态、追踪市场变化,帮助企业制定今后的发展战略,使电子商务更具个性化和针对性。
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| 关 键 词： | 电子商务 数据挖掘 Web |
Application of Web Data Minig Technology to in Electronic Commerce |
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| PANG Ying-zhi.Application of Web Data Minig Technology to in Electronic Commerce[J].Information Science,2011(2). |
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| Authors: | PANG Ying-zhi |
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| Institution: | PANG Ying-zhi(Economics and Management Cadres College Jilin Province,Changchun 130012,China) |
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| Abstract: | This article describes Web data mining process,main data mining method and the application in the electronic commerce.Applies the data mining technology in the electronic commerce,processing enterprise mass data,from these data discovered that the latent rule,grasps the customer dynamic,to trace the market shift,will help the enterprise to formulate developmental strategy in the future,will cause the electronic commerce to have the personalization and directionality. |
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| Keywords: | electronic commerce data mining web |
| 本文献已被 CNKI 等数据库收录！ |
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