| 高校教育服务产品经营的分析框架构建 |
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| 引用本文： | 翟小会.高校教育服务产品经营的分析框架构建[J].山西大学师范学院学报,2010(5):140-142. |
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| 作者姓名： | 翟小会 |
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| 作者单位： | 洛阳师范学院管理科学系,河南洛阳471022 |
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| 基金项目： | 洛阳师范学院青年科研基金资助项目：《营销学视角下的公立高校教育服务产品经营》（2008-QNJJ-006） |
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| 摘 要： | 高校经营的核心是优质教育服务的提供。而我国高校在教育服务产品供给中存在诸多问题,主要表现为：产品同质化严重,学校无法建立自己的竞争优势。然而当前高校产品经营理论并未引起足够重视,缺乏深入系统的研究成果。教育服务产品经营的＂4W1H＂分析框架将有助于完善相关研究,为学校产品经营提供理论支持。
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| 关 键 词： | 高校 产品经营 教育服务 |
On Structuring of Analysis Framework for Management of University Educational Service Products |
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| ZHAI Xiao-hui.On Structuring of Analysis Framework for Management of University Educational Service Products[J].Journal of Teachers College of Shanxi University,2010(5):140-142. |
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| Authors: | ZHAI Xiao-hui |
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| Institution: | ZHAI Xiao-hui(Department of Management Science,Luoyang Normal University,Luoyang,471022 China) |
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| Abstract: | The kennel of management by universities is to offer high quality educational service,whereas in Chinese universities,there are numerous problems in the offering of educational service products,mainly in： grievous homogenization in products.As a result the universities cannot establish their advantage in competition.At present,the theory for university product management has not attracted enough attention,and there are few systematic and profound research results.The framework of ＂4W1H＂ for university educational service products is helpful to the relevant research,and to offer theoretic support for the management of university service products. |
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| Keywords: | universities product management educational service |
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