| 幽默文化产业的特点和经营策略 |
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| 引用本文： | 朱洪.幽默文化产业的特点和经营策略[J].郧阳师范高等专科学校学报,2008,28(6):72-73. |
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| 作者姓名： | 朱洪 |
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| 作者单位： | 十堰市人事局,湖北,十堰,442000 |
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| 摘 要： | 幽默文化产业是文化产业的一个类型，它是把幽默文化的内容进行产业化的生产、交换和消费．幽默文化元素是指在社会生活和艺术领域中，能引起我们产生具有审美价值的笑或能在心底引起乐感的表情、体态、姿势、动作、情景、语言、文字、画面、音响等在内的东西，它分布在文化产业的各部类里．幽默文化产业与文化产业是母子关系，具有快乐产业、内容产业、创意产业的显著特点．幽默文化产业的经营策略主要有组织文学创作、编写适销图书、开展创意研究、进行策划服务、提供经纪代理、建立网络平台等方面．
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| 关 键 词： | 幽默 产业 经营 |
Characteristics of Humor Culture Enterprise and Its Management Strategy |
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| ZHU Hong.Characteristics of Humor Culture Enterprise and Its Management Strategy[J].Journal of Yunyang Teachers College,2008,28(6):72-73. |
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| Authors: | ZHU Hong |
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| Institution: | ZHU-Hong(Shiyan Municipal Personnel Bureau,Shiyan 442000,China) |
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| Abstract: | humor culture enterprise,as one type of culture industry,refers to bringing humor culture into industrialized production,exchange and consumption.Humor culture elements include these elements that can make people have aesthetical laugh or musical sense in the social life and arts fields,such as,expression,posture,action,situation,language,word,picture and sound,which diffuse among culture industry.Humor culture enterprise is characterized by happiness,content and originality.The management strategy of humor... |
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| Keywords: | humor enterprise management |
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