| 解读神话:南非世界杯电视转播的符号学研究 |
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| 引用本文： | 魏伟.解读神话:南非世界杯电视转播的符号学研究[J].中国体育科技,2011,47(2). |
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| 作者姓名： | 魏伟 |
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| 作者单位： | 成都体育学院新闻系,四川,成都,610041 |
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| 摘 要： | 2010年南非世界杯的电视转播被公认为是成功的范例.从机位、麦克风的设置和字幕设计等符号群,可以清晰地看到转播在符号双轴--组合轴和聚合轴的实际操作上的努力.作为话语的解说则承担着转播个性化的重要使命.在转播中还存在着三级神话:明星凝视、权威建构、女性和种族偏见,隐含在转播的深层结构之中.通过对世界杯电视转播的符号学解读,我们可以厘清现代电视体育转播的神话机制.
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| 关 键 词： | 符号学 神话 世界杯 电视转播 南非 |
Reading the Myth: Semiotic Research on World Cup South Africa's Television Broadcasting |
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| WEI Wei.Reading the Myth: Semiotic Research on World Cup South Africa's Television Broadcasting[J].China Sport Science and Technology,2011,47(2). |
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| Authors: | WEI Wei |
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| Institution: | WEI WeiChengdu Sport University,Chengdu 610041,China. |
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| Abstract: | 2010 FIFA World Cup Television Broadcasting was regarded as a perfect example of the circle.Through the semiotic group of cameras setting,microphones setting,subtitle and trick designing,we could clearly see through the efforts of the broadcasting,via the practical operation by double axes:syntagm and paradigm.Commentary,as way of discourse,burdens the important role of characterization of the broadcasting.Furthermore,three levels of myths exist among the broadcasting,stargazing,authority construction,gende... |
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| Keywords: | semiotics myth World Cup television broadcasting south Africa |
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