| 电子商务环境下实施CRM的策略研究 |
| |
| 引用本文： | 舒蔚.电子商务环境下实施CRM的策略研究[J].科技广场,2004(8):45-47. |
| |
| 作者姓名： | 舒蔚 |
| |
| 作者单位： | 江西财经大学信息管理学院,南昌,330013 |
| |
| 摘 要： | 电子商务环境下，CRM已成为企业巩固核心竞争力的关键。本文全面分析了CRM的特征和功能。分析了抑制中国企业发展CRM的因素，并提出了实施CRH的策略。
|
| 关 键 词： | 电子商务 CRM 核心竞争力 企业客户关系管理 客户价值 |
The Strategy Study of Implementing CRM Based on e-Business |
| |
| Shu Wei.The Strategy Study of Implementing CRM Based on e-Business[J].Science Mosaic,2004(8):45-47. |
| |
| Authors: | Shu Wei |
| |
| Abstract: | In e-commerce era, the Customer Relationship Management (CRM) has become the key of strengthening enterprise's core competence. The paper fully analyzes the characters and functions of CRM. Then the paper analyzes the factors that restrain Chinese enterprises from developing CRM, and proposes the tactics that Chinese enterprises implement CRM. |
| |
| Keywords: | CRM Customization Data Mining Custom' Value |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
