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The role of multicultural and colorblind ideologies and typicality in imagined contact interventions
Institution:1. Institute of Psychology, University of Lausanne, Bâtiment Géopolis, 1015 Lausanne, Switzerland;2. University of Surrey, United Kingdom;3. Aston Business School, United Kingdom;1. Department of Psychological & Brain Sciences, Texas A&M University, TX, USA;2. Department of Psychological & Brain Sciences and the Interdisciplinary Critical Studies Program, Texas A&M University, TX, USA;1. Utrecht University, Department of Cultural Diversity and Youth, Padualaan 14 room B2.17, 3584 CS, Utrecht, The Netherlands;2. Utrecht University, Department of Cultural Diversity and Youth, Padualaan 14 room B2.11, 3584 CS, Utrecht, The Netherlands;3. Utrecht University, Department of Cultural Diversity and Youth, Padualaan 14 room B2.10, 3584 CS, Utrecht, The Netherlands;1. School of Psychology, The University of Queensland, St Lucia, QLD 4072, Australia;2. Centre for Appearance Research, The University of the West of England Frenchay, Coldharbour Lane, Bristol BS161QY, United Kingdom;3. School of Applied Psychology, Griffith University, 176 Messines Ridge Rd, Mt Gravatt, QLD 4121, Australia;1. University of Sussex, Sussex, UK;2. University of Leuven, Leuven, Belgium;3. University of Florence, Florence, Italy;1. University of Cambridge, Cambridge, UK;2. Hong Kong Polytechnic University, Hong Kong, China;3. Queen''s University, Kingston, Canada;4. National Research University Higher School of Economics, Moscow, Russia;1. Center for Social and Cultural Psychology (CSCP), University of Leuven, Tiensestraat 102, box 3727, 3000 Leuven, Belgium;2. Laboratory of Social Psychology (UNILAPS), University of Lausanne, Quartier UNIL-Mouline, Bâtiment Géopolis, CH-1015 Lausanne, Switzerland;3. Department of Psychological and Brain Sciences, University of Massachusetts Amherst, Amherst, Massachusetts, USA
Abstract:Recent studies have demonstrated that simply imagining a positive interaction with an outgroup member reduces prejudice, especially if the outgroup member is typical of the whole outgroup. In this research, we tested how a multicultural vs. colorblind mindset might impact the efficacy of imagined contact with a typical or atypical outgroup member. Specifically, we tested the interactive effects between ideologies (multiculturalism vs. colorblindness) and the typicality of the outgroup member (typical vs. atypical) in the imagined encounter. Results revealed that participants exposed to the multicultural ideology who imagined an encounter with an atypical outgroup member expressed fewer positive perceptions (warmth and competence) toward both primary and secondary outgroups compared with respondents exposed to the multicultural ideology who imagined an interaction with a typical outgroup member, and compared with respondents exposed to a colorblind ideology (irrespective of typicality of the outgroup member). The study highlights the importance of considering the interaction between cultural ideologies and typicality during intergroup contact when designing interventions aimed at promoting positive intergroup perceptions.
Keywords:Multiculturalism  Colorblindness  Imagined contact  Typicality  Secondary transfer effect
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