| 案例教学在"市场营销学"中的运用 |
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| 引用本文： | 朱延青.案例教学在"市场营销学"中的运用[J].湖北广播电视大学学报,2005,22(Z1):55-58. |
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| 作者姓名： | 朱延青 |
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| 作者单位： | 十堰广播电视大学,湖北,十堰,442000 |
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| 摘 要： | 现代远程开放教育模式旨在提高学员学习能力,倡导终生学习观念.市场营销学是一门操作性、实践性很强的学科,运用案例教学可激发学员学习兴趣,提高学员分析和解决问题的能力.
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| 关 键 词： | 远程教育 案例教学 探讨运用 |
| 文章编号： | 1008-7427(2005)05-0004-03 |
| 修稿时间： | 2005年8月25日 |
The appliation of cases teaching in "sales in Markets" |
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| ZHU Yan-qing.The appliation of cases teaching in "sales in Markets"[J].Journal of Hubei Radio& Televisonuniversity,2005,22(Z1):55-58. |
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| Authors: | ZHU Yan-qing |
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| Institution: | ZHU Yan-qing |
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| Abstract: | The teaching purpose of mordern distance education is improving the students'learning ability ,advocating the concepts of whole-life learning in one's. "Marketing"is one operational and practical sabject by cases teaching . We teachers can estimate the Ss'interests, then we can promote the Ss'anyaztical ability of sovling problem . |
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| Keywords: | distance education cases teaching study and application |
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