| 电子商务网站商品模糊评价模型的构建 |
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| 引用本文： | 杨静.电子商务网站商品模糊评价模型的构建[J].现代情报,2013,33(4):31-33. |
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| 作者姓名： | 杨静 |
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| 作者单位： | 天津现代职业技术学院管理学院, 天津 300350 |
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| 摘 要： | 本文着眼于电子商务网站售后商品评价环节所存在的问题,引入模糊数学方法,并结合评价要素的特点,构建评价模型,并对该模型评价和分析过程进行说明,表现出较好的公正性和易理解性,旨在提高电子商务行业的管理水平和行业规范性。
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| 关 键 词： | 电子商务 模糊数学 综合评价 |
Construction of Fuzzy Mathematical Model of Product Evaluation in E-commerce Website |
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| Authors: | Yang Jing |
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| Institution: | School of Management, Tianjin Modern Vocational Technology College, Tianjin 300350, China |
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| Abstract: | This paper took attention to the problems of products' after-sale evaluation in E-commerce website,and put fuzzy mathematics method in many characteristics of evaluation,and then constructed the evaluation model.It also illustrated the process of evaluation and analysis on the model,which showed better fairness and easily comprehensible,with the purpose of improving the management and Industry standard of the E-commerce industry. |
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