| 河南省太极拳市场化的SWOT分析 |
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| 引用本文： | 王惠霞.河南省太极拳市场化的SWOT分析[J].搏击·武术科学,2008,5(12). |
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| 作者姓名： | 王惠霞 |
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| 作者单位： | 河南大学体育学院,河南开封,475001 |
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| 摘 要： | 文章采用SWOT分析法对现阶段河南省太极拳市场化进程进行了分析,并对太极拳市场化的措施和方法提出了几点建议,如再定位思想认识,制定长远发展规划;整合现有资源优势,提高资源利用率;技术传播与文化传播相结合,打造河南省太极拳文化强品牌;渐进式改革体制,走官方传播与民间传播相结合的模式;同时,加强宣传,扩大影响。
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| 关 键 词： | 太极拳 市场化 SWOT |
The SWOT Analysis of the Market Development of Taijiquan in Henan |
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| Wang Huixia.The SWOT Analysis of the Market Development of Taijiquan in Henan[J].BOJI(WUSHUKEXUE),2008,5(12). |
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| Authors: | Wang Huixia |
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| Abstract: | With the methpds of SWOT ananlysis, the paper analyzes the market development of Taijiquan in Henan, and proposes some advice and measures, which include relocating the recognition, making the long time develoment plan, rearranging the current advantage resources to improve the use of resources, combining the skills development and the spreading of culture to form an outstanding cultural make of Henan Taijiquan, reforming the sytem gradually and go through the official and folk approaches of spreading Taijiquan, at the same time strenghen the power of propaganding to spread its influence. |
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| Keywords: | Taijiquan market development SWOT |
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