| 体育赛事电视转播权的经济学分析 |
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| 引用本文： | 程维峰,于永慧,葛超.体育赛事电视转播权的经济学分析[J].浙江体育科学,2004,26(6):10-12,16. |
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| 作者姓名： | 程维峰 于永慧 葛超 |
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| 作者单位： | 1. 沈阳体育学院,辽宁,沈阳,110032
2. 绵阳师范学院,体育与健康教育学院,四川,绵阳,621000 |
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| 摘 要： | 体育电视转播权的有偿转让是体育无形资产开发的重要内容.在查阅大量文献资料的基础上,从经济学的角度对电视转播权的经济特征、供给与需求、价值与价格以及影响价格的主要因素等进行了探讨,为我国体育电视转播权的市场开发提供理论参考.
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| 关 键 词： | 体育赛事 电视转播权 经济学 |
| 文章编号： | 1004-3624(2004)06-0010-03 |
Economical analysis on TV relay right of sports competition |
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| Cheng wei-feng,Zhang gui-min,Ge chao.Economical analysis on TV relay right of sports competition[J].Zhejiang Sport Science,2004,26(6):10-12,16. |
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| Authors: | Cheng wei-feng Zhang gui-min Ge chao |
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| Abstract: | Paid transfer of TV relay right is an important content in the course of exploring the immaterial assets of sports competition. On the basis of literature,from the point of economics, this paper delves the economic characteristics, demand and supply, value and price of TV relay right, then illustrates the factors influencing the price of the product, in order to provide theoretical basis for exploring TV relay right of sports competition in China. |
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| Keywords: | sports competition TV relay right economics |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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