| 基于Web2.0应用的电子商务案例分析研究 |
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| 引用本文： | 李理,刘春茂.基于Web2.0应用的电子商务案例分析研究[J].现代情报,2010,30(2):167-169,115. |
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| 作者姓名： | 李理 刘春茂 |
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| 作者单位： | 天津师范大学管理学院,天津,300387 |
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| 基金项目： | 2008国家哲学社会科学基金课题"基于Web2.0的网络环境下情报学核心内容构架的研究"阶段性成果 |
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| 摘 要： | 本文从基于Web2.0应用的电子商务建设的必要性、可行性出发,结合具体案例分析,讨论了将Web2.0理念与技术应用于企业电子商务的具体形式,以及在这个过程中可能出现的问题。最后指出企业在Web2.0环境下成开展电子商务的根本依然是保证产品、服务的质量和企业的诚信。
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| 关 键 词： | Web2．0 电子商务 Wiki Blog 网络营销 客户关系管理 |
A Case Study of Electronic Commerce Based on the Web2.0 Environment |
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| Authors: | Li li Liu Chunmao |
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| Institution: | School of Management, Tianjin Normal University, Tianjin 300387, China |
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| Abstract: | Starting from the necessity and feasibility of the electronic commerce based on Web2.0 environment, this paper discussed the concrete application of e - business with the ideas and technologies of Web2.0. It also refered to the problems that may appear during the process. Finally, it pointed out that the most important thing is the product, service and also the integrity of the company. |
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| Keywords: | Web2 0 Wiki Blog |
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