| 金融机构和第三方支付在移动支付市场的博弈研究 |
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| 引用本文： | 张芳,;陈莉,;赵宏霞.金融机构和第三方支付在移动支付市场的博弈研究[J].现代情报,2014,34(9):162-165. |
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| 作者姓名： | 张芳 ;陈莉 ;赵宏霞 |
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| 作者单位： | 1. 辽宁工程技术大学营销管理学院, 辽宁 葫芦岛125105;2. 渤海大学管理学院, 辽宁 锦州121000 |
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| 基金项目： | 国家自然科学基金项目“网络购物的供应链结构、机制设计与产品质量诚信激励”（项目编号：7120101）;教育部人文社科项目“关系营销、消费者体验与B2C电子商务信任的建立及维系”（项目编号：10YJC630407）. |
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| 摘 要： | 移动支付的快速发展，使金融机构和第三方支付等支付主体纷纷抢占移动支付平台。第三方支付在移动支付市场迅猛增长，使其在移动支付中逐渐占据一个重要的位置。本文主要研究金融机构和第三方支付的竞合关系，通过建立两者在完全信息条件下的静态博弈模型，对模型均衡解分析得出开展移动支付业务的约束条件，指出双方可能的运营模式和影响因素并得出最佳策略为双方合作运营共同主导移动支付平台。
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| 关 键 词： | 移动支付 金融机构 第三方支付 博弈 |
The Game Research on Financial Institution and the Third Party Payment in the Mobile Payment Market |
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| Authors: | Zhang Fang Chen Li Zhao Hongxia |
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| Institution: | 1. School of Marketing Management, Liaoning Technical University, Huludao 125000, China;2. School of Management, Bohai University, Jinzhou 121000, China |
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| Abstract: | Mobile payment rapid development in China, Payment subject like financial institutions and the third party paymere have to seize the mobile payment platform. Especially the rapid development of the third part payment, which eonpies an im poe, ant position in the mobile payraent. This paper mainly studies the financial institution and the third party payment competition relationship, though estublishde a static game modal in the condition of complete information, and the equilibrium analysis of constraints of moblie payment business, paint out that the factors that may influence the operation mode and strategy for the coopera- tion between the two sides and the optimum operation co dominantmobile payment platform. |
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| Keywords: | mobile payment financial institutions third- party payment game |
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