| 基于电子商务的汽车营销能力探索 |
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| 引用本文： | 丁晓萍.基于电子商务的汽车营销能力探索[J].科教文汇,2012(34):68-69. |
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| 作者姓名： | 丁晓萍 |
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| 作者单位： | 福建船政交通职业学院 福建·福州 350007 |
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| 摘 要： | 随着电子商务的发展,网络购物正被越来越多的消费者所接受,电子商务在汽车营销中的作用将越来越大.本文简要介绍了目前电子商务在汽车营销中的应用及其存在的问题,探讨如何发挥电子商务的优势,以此进一步提高汽车营销能力.
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| 关 键 词： | 电子商务 汽车营销 网络 |
An Inquiry into Automobile Marketing Ability Based on Electronic Commerce |
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| Authors: | Ding Xiaoping |
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| Institution: | Ding Xiaoping |
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| Abstract: | With the development of electronic commerce, online shopping has been increasingly accepted by consumers. E- commerce will contribute more to the automobile marketing. The article briefly introduces the electronic commerce＇s appli- catiofi and existing problems in the automobile marketing, dis- cusses how to play the advantages of electronic commerce and further improve the ability of automobile marketing. |
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| Keywords: | e-commerce automobile marketing Internet |
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