| 电子商务中数据挖掘技术的研究与应用探索 |
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| 引用本文： | 付泉.电子商务中数据挖掘技术的研究与应用探索[J].科技广场,2007(3):114-116. |
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| 作者姓名： | 付泉 |
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| 作者单位： | 江西财经大学信息管理学院管理科学与工程,南昌,330013 |
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| 摘 要： | 顾客在电子商务网站的访问行为会产生大量数据信息,这些数据中包含了大量对市场分析及预测有用的潜在信息,可运用数据挖掘技术对客户访问信息的Web数据进行挖掘,从而了解客户的访问行为。本文主要讨论了电子商务中挖掘信息的目标、方法及数据挖掘技术在电子商务中的几点应用。
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| 关 键 词： | 电子商务 数据挖掘 Web挖掘 |
| 文章编号： | 1671-4792（2007）3-0037-03 |
the Data Mining Technology Research and the Application Explore in Electronic Commerce |
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| Fu Quan.the Data Mining Technology Research and the Application Explore in Electronic Commerce[J].Science Mosaic,2007(3):114-116. |
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| Authors: | Fu Quan |
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| Abstract: | Customers will create the massive data information in the electronic commerce website visit behavior. These data has contained massively useful latent information to the market analysis and the forecast. We can mine the webdata of the customer visit information by using data mining technology tounderstanding customer behavior. This article mainly discusses in the goal and method of mining information in electronic commerce and several application of data mining technology in electronic commerce. |
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| Keywords: | Electronic Commerce Data Mining Web Mining |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
