Biting the Hand |
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| Authors: | Lorraine Busby |
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| Institution: | 1. Queen Elizabeth II Library , Memorial University of Newfoundland , St. John's , Newfoundland , Canada lbusby@mun.ca |
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| Abstract: | This column considers a wide range of issues concerning publishers, librarians, and academic authors from a personal perspective. It particularly focuses on the existence of marketing strategies when it comes to journal content, and considers what the role of all parties should be in the climate of publishing change. |
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| Keywords: | publishing journals scholarly communication librarians marketing |
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