| 基于建构主义理论种子市场营销学课程教学改革与实践 |
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| 引用本文： | 郑世艳,魏秀芬.基于建构主义理论种子市场营销学课程教学改革与实践[J].中国轻工教育,2014(2):79-82. |
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| 作者姓名： | 郑世艳 魏秀芬 |
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| 作者单位： | 天津农学院,天津300384 |
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| 基金项目： | 天津农学院重点教育教学研究与改革项目（12-A1-04）. |
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| 摘 要： | 从种子市场营销学这门学科的特点和教学要求出发,重点阐述了该门课程在教学过程中存在的问题,并基于建构主义理论阐述讨论了课程教学改革的主要内容.以促进种子市场营销学课程教学活动的改革.
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| 关 键 词： | 种子市场营销学 建构主义 教学改革 |
Teaching Reform and Practice in Marketing of Seeds Based on the Theory of Constructivism |
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| ZHENG Shiyan,WEI Xiufen.Teaching Reform and Practice in Marketing of Seeds Based on the Theory of Constructivism[J].China Education of Light Industry,2014(2):79-82. |
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| Authors: | ZHENG Shiyan WEI Xiufen |
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| Institution: | (Tianjin Agricultural University,Tianjin 300384) |
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| Abstract: | Based on the characteristics and requirements of marketing of seeds,we focused on the problems in the teaching of marketing of seeds,and then discussed the main contents of course teaching reform on the basis of the theory of constructivism, aimed at promoting the course teaching reform of marketing of seeds. |
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| Keywords: | marketing of seeds constructivism teaching reform |
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