| 社会化媒体使用与公共事件认知及参与——针对微博活跃用户问卷调查分析 |
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| 引用本文： | 张鹏翼,贺易之,周妍,虞鑫.社会化媒体使用与公共事件认知及参与——针对微博活跃用户问卷调查分析[J].图书情报工作,2017,61(16):113-121. |
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| 作者姓名： | 张鹏翼 贺易之 周妍 虞鑫 |
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| 作者单位： | 1. 北京大学信息管理系 北京 100871;
2. 牛津大学中国中心 牛津 OX2 6LU |
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| 基金项目： | 本文系国家自然科学基金青年项目"知识社区在线协作动态研究：构成、因素与演变"（项目编号：71603012）和北京醒客工场项目"网络虚拟社区的知识组织与共享"（项目编号：XK201211001）研究成果之一。 |
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| 摘 要： | 目的/意义]探讨信息媒介特别是社会化媒体的使用情况、对传统媒体与社会化媒体公正与全面程度判断,与用户对公共话题认知程度、参与情况之间的关系。方法/过程]对585名微博活跃用户进行问卷调查,考察他们对于各类型媒体特别是社会化媒体的使用情况、公信力判断,以及对25个公共事件的认知和参与情况。结果/结论]媒体（无论是传统媒体还是网络媒体）使用频率越高,对公共事件认知水平越高;对于负面特定事件,受社会媒体影响越高的用户自认为对此类事件的认知度越低,而受电视影响越高的用户自认为对这类事件认知度越高;尽管抽样用户认为微博较之传统媒体,报道全面程度和公正程度更高,但信息不一致的情况下,用户选择相信电视、门户网站、报纸等渠道高于微博。
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| 关 键 词： | 信息源 信息获取 公共事件 微博 社会化媒体 |
| 收稿时间： | 2017-07-07 |
Social Media Usage and Public Event Awareness and Involvement:A Survey of Active Weibo Users |
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| Zhang Pengyi,He Yizhi,Zhou Yan,Yu Xin.Social Media Usage and Public Event Awareness and Involvement:A Survey of Active Weibo Users[J].Library and Information Service,2017,61(16):113-121. |
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| Authors: | Zhang Pengyi He Yizhi Zhou Yan Yu Xin |
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| Institution: | 1. Department of Information Management, Peking University, Beijing 100871;
2. University of Oxford China Centre, Oxford OX2 6LU |
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| Abstract: | Purpose/significance] This research aims to investigate the relationship of media use, awareness and involvement in public events and topics.Method/process] We conducteda survey of 585 frequent Weibo users to gain insights about their media usage, judgment of media coverage and fairness, and knowledge about 25 public events and topics.Result/conclusion] 1) the public event awareness level is positively correlated withthe frequency of media use (regardless of their types); 2) for negative exposures and scandals, social media users have lower levels of self-perceived awareness than traditional media users; 3) although users believed Weibo is more comprehensive and objective than traditional news media, they still think information from TV, newspapers, and news portals are more reliable when there are inconsistencies in reporting. |
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| Keywords: | information source information seeking public events Weibo social media |
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