| 电子商务环境下理解价值定价策略研究 |
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| 引用本文： | 王荷琴.电子商务环境下理解价值定价策略研究[J].未来与发展,2009,30(5):53-57. |
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| 作者姓名： | 王荷琴 |
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| 作者单位： | 东南大学,江苏,南京,210096 |
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| 摘 要： | 理解价值定价是传统竞争模式中非常重要的定价策略。在电子商务环境下，消费者的消费心理及企业定价都面临着许多新的特点，本文分析电子商务环境下企业采用理解价值定价的可行性以及企业如何提高消费者的理解价值。
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| 关 键 词： | 电子商务 理解价值 定价策略 |
On Strategy of Perceived-value Pricing in E-commerce Environment |
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| WANG He-qin.On Strategy of Perceived-value Pricing in E-commerce Environment[J].Future and Development,2009,30(5):53-57. |
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| Authors: | WANG He-qin |
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| Institution: | WANG He-qin (Southeast University, Nanjing Jiangsu 210096,China) |
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| Abstract: | Perceived-value pricing is an extremely critical pricing strategy in the mode of traditional competition. In an E-commerce environment, many new characteristics arise in both in consumers＇ consuming psychology and in enterprises＇ pricing. Therefore, this paper analyzes the feasibility of the Perceived-value pricing adopted by enterprises in an E-com- merce environment, as well as how enterprises should improve customers＇ Perceived-value in such an environment. |
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| Keywords: | E-commerce Perceived-value Pricing strategy |
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