| 综合性大学平面广告设计的多媒体教学探讨 |
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| 引用本文： | 刘艺琴.综合性大学平面广告设计的多媒体教学探讨[J].培训与研究,2008,25(4):104-105. |
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| 作者姓名： | 刘艺琴 |
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| 作者单位： | 武汉大学新闻与传播学院,武汉430072 |
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| 摘 要： | 在综合性大学中,传统的平面广告设计教学方式无法很好地解决学生的设计实践问题。平面广告设计课程多媒体教学将“平面的教学”转换成“直观、动态的教学”,全方位地调动了学生的感官,增强了学生的创意实践能力和动手能力。
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| 关 键 词： | 平面广告设计 多媒体教学 教学方法 |
The Study on Multimedia Teaching of Graphic Advertisement Design in Integrated University |
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| LIU Yi-qin.The Study on Multimedia Teaching of Graphic Advertisement Design in Integrated University[J].Training and Research-Journal of Hubei College of Education,2008,25(4):104-105. |
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| Authors: | LIU Yi-qin |
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| Institution: | LIU Yi-qin (School of Journalism ＆ Communication, Wuhan University, Wuhan 430072,China) |
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| Abstract: | In the integrated university, the traditional teaching method of graphic advertisement design may not solve students＇ practical problems on designing perfectly. Multimedia teaching of graphic advertisement design could change ＂plane teaching＂ into ＂intuitionistic and dynamic＂ ones, therefore it could mobilize students＇ sense variously and enhance their power of practising originality and operation. |
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| Keywords: | graphic advertisement design multimedia teaching teaching |
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