| 从里约奥运媒体受众调查看国人体育观的嬗变 |
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| 引用本文： | 王协强.从里约奥运媒体受众调查看国人体育观的嬗变[J].南京体育学院学报(社会科学版),2016(5). |
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| 作者姓名： | 王协强 |
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| 作者单位： | 扬州大学 体育学院,江苏 扬州,225127 |
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| 摘 要： | 分析大众体育观念的发展变化,对于把握大众新的体育心理需求、体育新的发展趋势,深化体育体制机制改革、推动体育事业发展具有重要价值和意义.以陕西省咸阳市媒体受众为研究对象,运用文献研究、问卷调查、随机走访、数理统计等方法,分析了国人体育观念的变化情况.研究发现,随着大众生活水平的提高、人文素养的提升,大众体育观念及其体育行为发生了新的变化.基于"观赏"里约奥运会赛事的视角,大众体育观念及其体育行为的变化主要体现在从"输不起"到"输得起"、从"金牌至上"到"金牌若何"、从"看赛场内"到"看赛场外"、从"看结果"到"看过程"的转变.大众视域中的体育具有社会化、人文化、娱乐化、生活化的特点,既彰显了中国自信、凸显了金牌本色、还原了体育本真、让体育融入了生活,又体现了大众体育与竞技体育融合发展的态势和趋势.
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| 关 键 词： | 大众体育观念 体育行为 里约奥运 变化 调查分析 咸阳市 |
The Change of People's Sports Idea from the View of the Rio Olympic Games |
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| Abstract: | Analysis of the changes in the concept of mass sports,it is of great value and significance to grasp the people's new sports psychological needs,new development trend of sports,deepen the reform of sports system and to promote the development of sports.This paper takes the media audience in Xianyang City,Shaanxi Province as the research object,it uses literature research,questionnaire survey,random visits,mathematical statistics and other methods,the change of people's sports idea is analyzed.Study found,with the improvement of people's living standard and the promotion of humanistic quality,People's sports idea and the sports behavior has had the new change.It is based on the perspective of the "view" of the Rio Olympic games,changes in mass sports concept and physical behavior are mainly embodied in the "can't afford to lose" to "Lose","Gold medal first" to "with the gold medal and how","look at the sports arena" to "look outside the sports field","look at the results" to "Look at the process".Sports in the public view has the characteristics of socialization,human culture,entertainment and life.It not only highlights the Chinese self-confidence,highlighting the character of the gold medal,restore the true nature of sports,sports into the life,but also reflects the mass sports and competitive sports integration development trend and trend. |
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| Keywords: | Masses sports concept sports behavior Rio Olympics change investigation and analysis Xianyang city |
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