| 广州市体育用品品牌的发展战略 |
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| 引用本文： | 杨晓生,史民强.广州市体育用品品牌的发展战略[J].体育学刊,2011(5):62-65. |
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| 作者姓名： | 杨晓生 史民强 |
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| 作者单位： | 华南师范大学体育科学学院; |
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| 摘 要： | 分析广州市体育用品企业品牌经营过程中存在问题,提出对广州市体育用品品牌发展战略的思考:体育用品企业的发展要弘扬企业家精神;打造企业品牌文化;明确品牌定位,提高品牌战略意识;加大创新力度,提高企业的核心竞争力,同时加大政府政策支持力度,充分发挥行业协会作用;促进形成产业集群,实现企业集团化发展。
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| 关 键 词： | 体育产业 体育品牌 广州市 |
Strategies for the development of sport supply brands in Guangzhou |
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| YANG Xiao-sheng,SHI Min-qiang.Strategies for the development of sport supply brands in Guangzhou[J].Journal of Physical Education,2011(5):62-65. |
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| Authors: | YANG Xiao-sheng SHI Min-qiang |
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| Institution: | YANG Xiao-sheng,SHI Min-qiang(School of Physical Education,South China Normal University,Guangzhou 510006,China) |
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| Abstract: | By analyzing problems existing in the process of management of sport supply brands in Guangzhou,the authors put forward their thoughts about strategies for the development of sport supply brands in Guangzhou: for the development of sport supply enterprises,we should first promote entrepreneurial spirit,establish enterprise brand culture,clarify brand orientation,enhance brand strategy awareness,increase innovation power,boost the core competitive strengths of enterprises,increase the policy supporting power... |
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| Keywords: | sport industry sports brand Guangzhou |
| 本文献已被 CNKI 等数据库收录！ |
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