| 广州市足球彩票彩民的构成与消费特征 |
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| 引用本文： | 王进.广州市足球彩票彩民的构成与消费特征[J].体育学刊,2005,12(2):34-36. |
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| 作者姓名： | 王进 |
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| 作者单位： | 华南农业大学,体育部,广东,广州,510642 |
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| 摘 要： | 从广州市1462个投注站随机抽取150个进行问卷调查，揭示出广州市足彩彩民的性别、年龄、文化、职业、收入以及对足彩的喜爱程度等基本构成特征和消费心理、消费意向、消费动机等消费态度特征以及购买时间、地点、方式、消费水平等消费行为特征，旨在扩大彩民队伍，增加足彩销量。
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| 关 键 词： | 足球彩票 彩民 消费特征 广州市 |
| 文章编号： | 1006-7116(2005)02-0034-03 |
| 修稿时间： | 2004年8月26日 |
Constitution and consuming characteristics of soccer lottery players in Guangzhou city |
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| WANG Jin.Constitution and consuming characteristics of soccer lottery players in Guangzhou city[J].Journal of Physical Education,2005,12(2):34-36. |
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| Authors: | WANG Jin |
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| Abstract: | The author carried out a questionnaire survey on 150 lottery vending stations randomly selected from 1462 lottery vending stations in Guangzhou city. The results revealed the following characteristics of soccer lottery players in Guangzhou city: Characteristics of basic constitution such as gender, age, educational background, occupation, income and the intensity of soccer lottery liking, characteristics of consuming attitude such as consuming psychology, consuming orientation and consuming motive, and characteristics of consuming behaviors such as the time, location, manner and level of consumption of lottery buying,so as to increase the number of lottery players and the sales volume of lottery. |
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| Keywords: | soccer lottery lottery player consuming characteristics Guangzhou city |
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