| 我国体育彩票诚信问题讨论 |
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| 引用本文： | 伍钰,张易,骆澎涛.我国体育彩票诚信问题讨论[J].体育与科学,2012,33(3):37-41. |
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| 作者姓名： | 伍钰 张易 骆澎涛 |
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| 作者单位： | 西南财经大学体育部,成都,610074 |
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| 摘 要： | 本文通过彩民对体育彩票诚信度的现状分析,发现目前体育彩票存在诚信不足的现象。从经济学角度展开分析,研究发现诚信不足对体彩业发展产生巨大的恶劣影响,应将体育彩票的诚信度视为"公共产品",改善后存在最优供给。本文对改善体育彩票诚信现状提出了几点建议:加强体育彩票诚信文化建设、融入创新体育元素、打造诚信品牌、建立专家答疑团队和优化公益金的使用方式。
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| 关 键 词： | 体育彩票 诚信 经济学 公共物品 |
An Economic Study on the Lack of Credit in Chinese Sports Lottery |
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| WU Yu
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ZHANG Yi
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LUO Pengtao.An Economic Study on the Lack of Credit in Chinese Sports Lottery[J].Sports & Science,2012,33(3):37-41. |
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| Authors: | WU Yu ZHANG Yi LUO Pengtao |
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| Abstract: | According to the statistical analysis of the attitude of Chinese sport lottery players,we find out that the publicity of Lottery center’s integrity is insufficient.From the aspect of economics,the lack of publicity of sports lottery center’s integrity will do harm to the sports lottery market seriously.The paper considers the integrity as a "public good ",and demonstrates that in the long term,the optimal supply of it exist.The paper provides four types of suggestion to improve publicity of sports lottery center’s integrity,including strengthening the construction of the Lottery Center’s integrity culture,adding more sports elements to improve the loyalty of the brand,forming a team of experts to response to the suspicion of the sports lottery players as well as optimizing the usage of the public welfare fund. |
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| Keywords: | sports lottery integrity economics public good |
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