| 健康中国视阈下水下曲棍球运动的发展价值与策略研究 |
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| 引用本文： | 张昌盛,王向东,王大鹏,李林,孙硕.健康中国视阈下水下曲棍球运动的发展价值与策略研究[J].四川体育科学,2021(1). |
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| 作者姓名： | 张昌盛 王向东 王大鹏 李林 孙硕 |
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| 作者单位： | 燕山大学体育学院 |
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| 基金项目： | 2018年国家社科基金项目(项目编号:18BTY079);2016年燕山大学基础研究专项课题培育项目(项目编号:16SKY013)。 |
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| 摘 要： | 运用文献资料法等分析水下曲棍球运动的发展价值与策略。水下曲棍球是一项集经济、文化、健身、娱乐为一体的新兴全民健身运动,在我国发展尚属起步阶段,具有激发大众体育消费,促进体育产业发展;丰富群众闲暇生活,夯实体育文化建设;增强人民体质健康,避免运动人才流失;满足多元体育需求,促进社会和谐发展的推广价值。拟提出以下推广策略和建议:精准目标定位,完善组织架构;加大宣传力度,深挖项目潜力;夯实项目文化,注重特色建设;学习成功经验,进行本土创新。
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| 关 键 词： | 群众体育 水下曲棍球 水下运动 项目推广 健康中国 发展价值 |
Research on the Development Value and Strategy of Underwater Hockey from Healthy Chinese Perspective |
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| Institution: | (College of Sports,Yanshan University,Qinhuangdao Hebei,066004,China) |
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| Abstract: | By using the material of literature review and so on,this research studies the development value and strategy of underwater hockey.According to the research,underwater hockey is an emerging national fitness sport that integrates economy,culture,fitness and entertainment.It is development in China is still in its infancy,which can stimulate mass sports consumption and promote the development of sports industry.Enrich the leisure life of the masses,strengthen the construction of sports culture;Enhance people's physical health and avoid brain drain in sports;To meet the needs of diversified sports and promote the harmonious development of society.The following promotion strategies and Suggestions are proposed:precise target positioning and improvement of organizational structure;Strengthen publicity efforts,dig the project potential;Consolidate the project culture,pay attention to the construction of characteristics;Learn from successful experiences and innovate locally. |
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| Keywords: | Mass sports Underwater Hockey Underwater movement Project promotion Aealhy China Development Value |
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