Charity sport event participants and fundraising: An examination of constraints and negotiation strategies |
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| Institution: | 1. Griffith University, Australia;2. University of Minnesota, United States;1. Audencia Business School, Department of Management, 95, Rue Falguière, 75015, Paris, France;2. University of Bayreuth, Faculty of Law, Business and Economics, Department of Service Management, Universitaetsstrasse 30, D-95447, Bayreuth, Germany;3. La Trobe University, La Trobe Business School, Department of Management Sport and Tourism, Melbourne, Victoria, 3550, Australia;1. La Trobe University and University of Ottawa, 1 Kingsbury Drive, Bundoora, 3086, Australia;2. School of Human Kinetics, University of Ottawa, 125 University Private, Ottawa, ON, K1N 6N5, Canada;3. Brock University, Department of Sport Management, 1812 Sir Isaac Brock Way, St. Catherines, ON, Canada;1. Temple University, School of Sport, Tourism and Hospitality Management, Philadelphia, PA, USA;2. North Carolina State University, Department of Parks, Recreation and Tourism Management, Raleigh, NC, USA;3. Louisiana State University, Department of Kinesiology, Baton Rouge, LA, USA;4. University of Waterloo, Recreation and Leisure Studies, Waterloo, Ontario, Canada;1. School of Education and Human Performance, Aurora University, 347 S. Gladstone Ave., Aurora, IL 60506-4892;2. School of Journalism and Communication, University of Oregon Allen Hall, Eugene, OR 97403;3. Department of Management, G. Brint Ryan College of Business, University of North Texas, Denton, TX 76203;1. Department of Recreation, Sport and Tourism, University of Illinois at Urbana-Champaign, 219 Huff Hall, MC-584, Champaign, IL 61820, USA;2. Management Discipline Group, University of Technology, Sydney, Australia;1. Deakin University, Australia;2. Swinburne University of Technology, Australia |
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| Abstract: | Charity sport events provide participants with a meaningful event experience, and the opportunity to support a charitable cause is a critical component of this experience. This opportunity often involves fundraising, either as a requirement of event participation or as an option to supplement registration. However, fundraising as part of charity sport event participation is a difficult task. In the current research, the authors examine the challenges faced by charity sport event participants in soliciting donations, and the effort made to overcome these challenges. Constraint negotiation served as a theoretical framework to guide this examination. Semi-structured interviews (N = 27) were conducted with Triathlon Pink participants to discuss their fundraising process and their attitudes towards fundraising. Four constraints were revealed: lack of receptivity among potential donors, perceived lack of money from potential donors, discomfort in asking, and lack of time. These constraints were negotiated through three strategies: narrative, prizes and incentives, and emphasising that any bit helps. Based upon the themes uncovered, charity sport event managers can implement increased education of fundraisers and point of sale donations within the registration process. |
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| Keywords: | Charity sport events Fundraising Constraints Constraint negotiation |
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