| 奥林匹克运动跨文化传播价值及其发展策略 |
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| 引用本文： | 肖焕禹,方立.奥林匹克运动跨文化传播价值及其发展策略[J].上海体育学院学报,2008,32(2):20-23. |
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| 作者姓名： | 肖焕禹 方立 |
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| 作者单位： | 1. 上海体育学院,体育人文学院,上海,200438
2. 上海体育学院,体育教育训练学院,上海,200438 |
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| 基金项目： | 上海市重点学科建设项目 |
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| 摘 要： | 采用文献资料等研究方法,对奥林匹克运动跨文化传播问题进行探讨。认为:奥林匹克运动通过全球跨文化传播,对于人类社会文化的整合、传承、交流、国家形象的展示及社会和谐发展具有重要价值。结合北京奥运会,提出避免文化单一化,实现奥林匹克文化的多元共存;树立跨文化传播的理念;营造世界民族平等、和谐氛围;充分发挥现代媒体网络跨文化传播效应等发展策略。
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| 关 键 词： | 奥林匹克运动 文化 传播价值 策略 |
| 文章编号： | 1000-5498(2008)02-0020-04 |
| 修稿时间： | 2007年10月17 |
Trans-Cultural Propagational Value and Developmental Strategy of Olympic Sport |
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| XIAO Huan-yu,FANG Li.Trans-Cultural Propagational Value and Developmental Strategy of Olympic Sport[J].Journal of Shanghai Physical Education Institute,2008,32(2):20-23. |
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| Authors: | XIAO Huan-yu FANG Li |
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| Abstract: | The research methods of literature etc.were applied to making an approach to the issue of trans-cultural propagation of the Olympic sport.It holds that through worldwide trans-cultural propagation,the Olympic sport will be of important value to the integration,inheritance and exchange of human social culture,revelation of state image and harmonious development of society.In combination with Beijing Olympic Games,it put forward the developmental strategies,i.e.avoiding cultural singularity,realizing the pluralistic coexistence of the Olympic culture,setting up the idea of trans-cultural propagation,constructing an equal and harmonious atmosphere,giving full play to the effect of the modern media and networks on trans-cultural propagation and so forth. |
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| Keywords: | the Olympic sport culture propagational value strategy |
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