| 浙江农家乐休闲旅游电子商务现状调查及思考 |
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| 引用本文： | 吕月珍,孔朝阳.浙江农家乐休闲旅游电子商务现状调查及思考[J].科技通报,2011,27(6):950-954,962. |
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| 作者姓名： | 吕月珍 孔朝阳 |
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| 作者单位： | 1. 杭州市科技信息研究院,杭州,310001
2. 浙江省农业和农村工作办公室,杭州,310025 |
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| 摘 要： | 近几年,浙江省农家乐休闲旅游业网络营销和电子商务悄然兴起,给旅游业带来了巨大的发展空间,但其发展过程中存在的问题也是不可忽视的.本文对浙江省农家乐休闲旅游业电子商务发展现状及存在问题进行深入调查；再对其政策环境和发展市场进行分析；最后,对浙江农家乐休闲旅游业电子商务发展道路进行探索,提出相应对策建议.
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| 关 键 词： | 浙江 农家乐 电子商务 调查 |
Survey and Thinking on the Situation of Farmhouse Enjoyment Tourism E-commerce in Zhejiang |
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| LV Yuezhen,KONG Chaoyang.Survey and Thinking on the Situation of Farmhouse Enjoyment Tourism E-commerce in Zhejiang[J].Bulletin of Science and Technology,2011,27(6):950-954,962. |
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| Authors: | LV Yuezhen KONG Chaoyang |
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| Institution: | LV Yuezhen1,KONG Chaoyang2(1.Hangzhou Institute of Science and Technology Information,Hangzhou 310001,China,2.The Agricultural and Rural Work Office of Zhejiang Province,Hangzhou 310025,China) |
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| Abstract: | In recent years,network marketing and electronic commerce of Zhejiang farmhouse enjoyment tourism has sprang up quietly,which bring a huge space of development to the tourism industry.However,the problems in the process of development can't be ignored.The paper makes a deep survey on the situation and excited problems of farmhouse enjoyment tourism e-commerce in Zhejiang province,then analyzes its political environment and development marketplace.At last,it explores the road of farmhouse enjoyment tourism e... |
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| Keywords: | zhejiang farmhouse enjoyment e-commerce survey |
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