| 面临颠覆威胁的在位者商业模式重塑策略 |
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| 引用本文： | 李永发,李东.面临颠覆威胁的在位者商业模式重塑策略[J].科研管理,2015,36(4):145-153. |
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| 作者姓名： | 李永发 李东 |
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| 作者单位： | 1. 东南大学经济管理学院, 江苏 南京 210096;
2. 安徽财经大学商学院, 安徽 蚌埠 233041 |
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| 基金项目： | 中央高校基本科研业务费专项资金和江苏省普通高校研究生科研创新计划资助项目(KYZZ_0079),国家自然科学研究项目“科技型初创企业的能力陷阱与商业模式实验创新过程研究:基于结构化理论的分析”(71372196)。 |
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| 摘 要： | 本文聚焦在位者面临进入者颠覆性威胁时,怎样重塑商业模式。为此设计一个由价值主张和价值主张的实现系统两个要素构成的商业模式"齿轮"表达模型,并结合Casadesus-Masanel和Ricart两阶段博弈模型,开发一个商业模式建构的通用框架,包括情境、价值主张、价值主张的实现系统、战略和战术五个构件。利用该通用框架,在独占市场和双寡头市场两种情境下,通过建立数学模型推演在位者建构商业模式以及与进入者博弈的过程,发现商业模式的确影响企业竞争能力,当在位者产品质量低于对手时,必须创新价值主张或价值主张的实现系统。
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| 关 键 词： | 商业模式 在位者 进入者 博弈 |
| 收稿时间： | 2013-11-22 |
Reshaping strategies for incumbents' business models when faced with subversive threats |
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| Li Yongfa,Li Dong.Reshaping strategies for incumbents' business models when faced with subversive threats[J].Science Research Management,2015,36(4):145-153. |
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| Authors: | Li Yongfa Li Dong |
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| Institution: | 1. Economics and Management Institute, Southeast University, Nanjing 210096, Jiangsu, China;
2. Business Institute, Anhui University of Finance and Economics, Bengbu 233041, Anhui, China |
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| Abstract: | This paper focuses on how incumbents reshape business models when faced with entrants' subversive threats. So we design a "gear" expression model for business models consisting of two components, namely the value proposition and implement system of value proposition, then by combining Casadesus-Masanel&Ricarta's two-period game model, we develop a general framework for constructing business model, which consists of five components: situation, value proposition, implement system of value proposition, strategy and tactics. Using this general framework, the paper deduces the process of incumbents constructing business models and playing game with entrants in the monopolistic market and duopolistic market by establishing the mathematics model, find out that the business model really affects enterprise's competitiveness, and the value proposition or its implement system should be innovated when the product quality of incumbent is lower than that of its competitors.. |
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| Keywords: | business model incumbent entrant game |
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