| 推荐时机对个性化推荐采纳影响的实验研究 |
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| 引用本文： | 陈梅梅,董晨光,茅金波,胡文琪.推荐时机对个性化推荐采纳影响的实验研究[J].情报探索,2020(5):9-15. |
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| 作者姓名： | 陈梅梅 董晨光 茅金波 胡文琪 |
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| 作者单位： | 东华大学旭日工商管理学院 上海 200051;东华大学旭日工商管理学院 上海 200051;东华大学旭日工商管理学院 上海 200051;东华大学旭日工商管理学院 上海 200051 |
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| 摘 要： | 目的/意义]推荐时机是影响用户采纳的重要因素,如何选择最佳推荐时机,具有实践意义。方法/过程]首先对推荐时机进行更为合理的界定;其次利用E-prime软件实现商品推荐的在线购物情景实验,基于行为、认知和主观调查实验数据,从行为和认知层面揭示了不同推荐时机对用户采纳影响的客观规律。结果/结论]从推荐时机的视角为电商企业优化个性化推荐提供了有益建议。
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| 关 键 词： | 推荐时机 电子商务 用户采纳 |
Experiment Research on the Impact of Recommend Timing on User Adoption of Personalized Recommendation |
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| Chen Meimei,Dong Chenguang,Mao Jinbo,Hu Wenqi.Experiment Research on the Impact of Recommend Timing on User Adoption of Personalized Recommendation[J].Information Research,2020(5):9-15. |
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| Authors: | Chen Meimei Dong Chenguang Mao Jinbo Hu Wenqi |
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| Institution: | (Glorious Sun School of Business Management,Donghua University,Shanghai 200051) |
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| Abstract: | Purpose/significance]Recommend timing is an important factor affecting user adoption. It is of great practical meaning to choose the right time for recommendation. Method/process] Firstly, the paper defines the recommend timing reasonably. Secondly, the paper uses E-prime software to realize the online shopping scenario experiment based on commodity recommendation, and uses the behavioral, cognitive result and self-report data to reveal the influence of different recommend timing on user intention of adoption from behavioral and cognitive aspects. Result/conclusion]The paper proposes practical suggestions for E-commerce enterprises to optimize personalized recommendation from the perspective of recommend timing. |
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| Keywords: | recommend timing E-commerce user adoption |
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