| 基于微博上信息传播的超网络模型 |
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| 引用本文： | 尚艳超,王恒山,王艳灵.基于微博上信息传播的超网络模型[J].技术与创新管理,2012(2):175-178. |
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| 作者姓名： | 尚艳超 王恒山 王艳灵 |
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| 作者单位： | 上海理工大学管理学院 |
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| 基金项目： | 国家自然科学基金“非常规突发事件的网络信息传播规律与预警机制研究”(71071098) |
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| 摘 要： | 由于web2.0的普及和深入,用户的主观能动性在网络信息传播中的重要性大大提升,为了对以微博为代表的新型虚拟社区网络上的信息传播规律进行研究,更好地探讨表达话题和用户两个维度的相互联系和作用,我们选择了超网络的研究方法,利用超图的数学理论,建立了超网络拓扑结构图。最后通过某微博网站的实际数据,观察用户参与度的变化规律,得到应对突发网络舆情应从关键人物入手以舆论影响舆论的结论。
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| 关 键 词： | 虚拟社区网络 超网络 超图 信息传播规律 |
The Supernetwork Model of Information Transmission Based on the Microblog |
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| SHANG Yan-chao,WANG Heng-shan,WANG Yan-ling.The Supernetwork Model of Information Transmission Based on the Microblog[J].Technology and Innovation Management,2012(2):175-178. |
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| Authors: | SHANG Yan-chao WANG Heng-shan WANG Yan-ling |
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| Institution: | (Business School,University of Shanghai for Science and Technology,Shanghai 200093,China) |
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| Abstract: | In the paper,the authors study the microblog as the representatives of the new virtual social networks.In order to discuss the interrelation and interaction of the two dimensions-topic and user,the authors establishes a supernetwork model based on the supernetwork research.Finally,through the actual data,we get a Supernetwork topology diagram and the rule of the changing of the user participation.We get the conclusion that dealing with a burst of public opinions on internet,the key figures is the key factor and we should influence public opinion by influencing the key figures’ opinion. |
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| Keywords: | virtual community network Supernetwork Hypergraph rule of information transmission |
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