| 中国农村网购消费现状与引导策略——以淘宝网农村网购为例 |
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| 引用本文： | 张艳萍.中国农村网购消费现状与引导策略——以淘宝网农村网购为例[J].福建工程学院学报,2016,0(2):142-147. |
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| 作者姓名： | 张艳萍 |
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| 作者单位： | 福建工程学院人文学院 |
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| 摘 要： | 随着农村网上购物环境不断改善，农村网购成为电商行业新的增长点。农村在购物观念、互联网接入方式、物流体系存在明显滞后，农村网购消费方式尚未全面普及。通过淘宝网的农村网购消费行为的研究视角，探讨促进农村网购的发展策略。促进农村网购应完善物流网络，培养农村消费者的网购习惯，建立农村网购服务站，才能促进农村网购消费行为的快速普及。
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| 关 键 词： | 农村网购 农村电商 淘宝网 消费行为学 营销 物流 |
Consumption status of rural Chinese online shopping and guiding strategy:A case of rural online shopping on Taobao |
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| Zhang Yanping.Consumption status of rural Chinese online shopping and guiding strategy:A case of rural online shopping on Taobao[J].Journal of Fujian University of Technology,2016,0(2):142-147. |
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| Authors: | Zhang Yanping |
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| Institution: | School of Humanities, Fujian University of Technology |
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| Abstract: | With the gradual improvement of rural online shopping environment, rural online shopping has become a new increasing point of E-commerce industry. Due to the staggering in shopping ideas, internet access mode and logistic system, rural online shopping consumption has not popularized. Based on the study on rural online shopping on Taobao net, strategies for improving the rural online shopping are discussed. To promote the rural online shopping, it is essential to better the logistic network, foster rural consumers’ online shopping habit and establish rural online shopping service stations to propel the rapid popularization of rural online shopping consumption. |
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| Keywords: | rural online-shopping rural E-commerce Taobao consumer behaviour science marketing logistics |
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