| 试论《营销调研》课程教学质量提升之道 |
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| 引用本文： | 叶逢春,易华.试论《营销调研》课程教学质量提升之道[J].高教论坛,2009(9):70-73. |
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| 作者姓名： | 叶逢春 易华 |
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| 作者单位： | 湖南商学院工商管理学院,湖南长沙,410205 |
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| 摘 要： | 在营销专业大学生实际操作能力饱受企业诟病的今天,如何促使他们全面掌握营销调研技术,使之与企业的要求相适应,成为我们必须面对的问题.本文站在为大学生提供一种技术方法的角度.以帮助他们形成为中小企业提供低成本营销调研的能力为重点,依循"定性一定量一再定性"这一市场研究的主要线索,提出对课程进行模块化改造、增加相应的硬件及设施投入、通过与企业合作的方式为大学生提供行业经验、改革考试方法等具体措施,有较强的可操作性.
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| 关 键 词： | 营销调研 课程 整合 模块 |
Research on the Way to Enhance the Teaching Quality of Curriculum "Marketing Research" |
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| YE Feng-chun,YI Hua.Research on the Way to Enhance the Teaching Quality of Curriculum "Marketing Research"[J].higher education forum,2009(9):70-73. |
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| Authors: | YE Feng-chun YI Hua |
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| Institution: | Business Administration College;Hunan University of Commerce;Changsha 410205;China |
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| Abstract: | Students major in marketing are now criticized by the enterprises for their professional practice ability.How to encourage them to grasp the marketing research techniques entirely,and help them come to the needs of the enterprises,is a problem which we must face to.The article stands for college students to provide them a technical tool,and to help them to establish the ability to provide low-cost marketing research for the medium and small-sized enterprises,in according to the main methods of the marketing... |
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| Keywords: | marketing research course integrate module |
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