| 高校无形资产管理工作实践 |
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| 引用本文： | 赵立文.高校无形资产管理工作实践[J].中国现代教育装备,2014(19):4-6. |
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| 作者姓名： | 赵立文 |
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| 作者单位： | 中国传媒大学资产管理处 北京 100024 |
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| 摘 要： | 中国传媒大学资产管理处近年来开展了一系列对学校无形资产的宣传和保护工作,主要包括普及无形资产知识,开展知识产权认知度调查;进行商标注册,保护学校无形资产权益;运用法律手段,维护商标权益。
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| 关 键 词： | 高校 无形资产 知识产权 商标 案例 |
Practice of the management of universities intangible assets |
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| Zhao Liwen.Practice of the management of universities intangible assets[J].China Modern Education Equipment,2014(19):4-6. |
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| Authors: | Zhao Liwen |
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| Institution: | Zhao Liwen (Communication University of China, Beijing, 100024, China) |
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| Abstract: | Assets management department, as Communication University of China intangible assets management department, has implemented a series of activities about public and protect intangible assets, in recent years, it mainly contained： spreading the knowledge about intangible assets, implementing investigate about cognition degree of intellectual property, trademark register, protecting the rights and interests of university＇s intangible assets, using legal means protect the rights and interests of trademark. |
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| Keywords: | universities intangible assets intellectual property trademark case |
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