| 纽约时报公司的经营模式探析 |
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| 引用本文： | 陈昌凤.纽约时报公司的经营模式探析[J].国际新闻界,2003(6). |
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| 作者姓名： | 陈昌凤 |
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| 作者单位： | 北京大学新闻与传播学院 北京，100871 |
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| 摘 要： | 跨媒体经营正在改变美国信息知识的提供形式和成本 ,使传媒业务结构更趋个性化 ,避免恶性的同位竞争。纽约时报公司是一个有代表性的经营个案。公司重视资本运营和品牌资产 ,以报业为主业 ,以“内容供应”为经营理念 ,弱化传媒形态的区隔 ,建立了印刷媒体、网络媒体和广播电视媒体的综合平台 ,通过技术共用而达到媒体融合、资源共享 ,开拓全国和地方市场
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| 关 键 词： | 纽约时报 经营模式 |
On the business model of New York Times |
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| CHEN Chang-feng.On the business model of New York Times[J].Journal of International Communication,2003(6). |
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| Authors: | CHEN Chang-feng |
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| Abstract: | Intro-media operations are changing the form and cost of providing in formation in the United States,which is forcing media's businesses to be more p ersonalized to avoid vicious parity competition.The New York Times company is a typical case of this.The company attaches importance to capital operation and brand assets.That means it majors in the newspaper to provide 'contents' and establishes a complex platform of print media,network media as well as broadcas t and TV media.It develops national and local markets through sharing the same resources. |
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| Keywords: | The New York Times business model |
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