| 微博用户行为影响因素问卷调查分析 |
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| 引用本文： | 东方.微博用户行为影响因素问卷调查分析[J].中国信息导报,2013(6):88-94. |
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| 作者姓名： | 东方 |
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| 作者单位： | 衡阳师范学院图书馆，湖南衡阳 421008 |
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| 摘 要： | 基于行为动因的视角，针对微博用户行为的影响因素问题进行了问卷调查分析。研究表明，信息获取、释放压力、展现自己、分享信息这4个因素最为突出，感知有用性、娱乐性、群体归属感都对用户行为起到了不同程度的中介作用。
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| 关 键 词： | 微博 用户 用户行为 行为动因 影响因素 |
| 收稿时间： | 8/4/2013 12:00:00 AM |
Questionaire and Analysis of Micro-blog User Behavior Effecting Factors |
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| Dong Fang.Questionaire and Analysis of Micro-blog User Behavior Effecting Factors[J].China Information Review,2013(6):88-94. |
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| Authors: | Dong Fang |
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| Institution: | Library of Hengyang Normal University, Hengyang 421008 |
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| Abstract: | With the violent development of Micro-blog, the users using Micro-blog have being increasing. User
behavior has become wider and wider, and has been effected by many factors. At the present time, the domestic
researchers researching the problem of Micro-blog user behavior are very small. There are some shortcomings of
present researches. Under the new Internet environment, it seems very important for scholars to research the factors
of Micro-blog user behavior and provide references for users. Based on behavior motivation angel of view, the paper
gives demonstration research on the problem of the factors of Micro-blog user behavior. The research shows that the
four factors of the access to information factors, the release of pressure, to show themselves, share information are the
most prominent. In addition, the perceived usefulness, entertainment, and a sense of belonging on behavior play a
different intermediary effect. |
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| Keywords: | micro-blog user user behavior behavior motivation effect factors |
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