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| 基于神经网络的企业竞争对手分析 | |
| 引用本文： | 吴晓伟,徐福缘,吴伟昶.基于神经网络的企业竞争对手分析[J].情报学报,2004,23(4):502-506. |
| 作者姓名： | 吴晓伟 徐福缘 吴伟昶 |
| 作者单位： | 1. 上海理工大学管理学院,上海,200093;上海应用技术学院,上海,200235 2. 上海理工大学管理学院,上海,200093 3. 上海应用技术学院,上海,200235 |
| 基金项目： | 国家 8 6 3CIMS主题课题资助 (课题编号 :2 0 0 2AA4 14 310 )，上海市教委优秀青年教师后备人才科研项目资助 (基金号0 3YQHB15 9) |
| 摘 要： | 本文提出使用聚类方法对评估企业竞争力空间进行研究 ,并用SOFM自组织神经网络对企业的竞争能力进行了聚类。通过聚类 ,我们可以获得竞争能力的整体分布格局即得到企业当前的竞争态势 ,明确了企业最直接竞争对手群和要提防的竞争对手群。 |
| 关 键 词： | 竞争战略 聚类 SOFM神经网络 |
| 修稿时间： | 2003年8月1日 |
Analysis of Firm Competitors Based on Neural Network |
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| Wu Xiaowei ,Xu Fuyuan and Wu Weichang.Analysis of Firm Competitors Based on Neural Network[J].Journal of the China Society for Scientific andTechnical Information,2004,23(4):502-506. | |
| Authors: | Wu Xiaowei Xu Fuyuan and Wu Weichang |
| Institution: | Wu Xiaowei 1,2,Xu Fuyuan 1 and Wu Weichang 2 |
| Abstract: | A method of analyzing firm competitive capability space is presented in this paper.Firstly,we regard the competitive capability as multi dimension space.We study this space with the tools of cluster,moreover,we use SOFM neural network to cluster the competitive capability of the evaluated firms.Through this procedure,we can achieve the map of competitive capability.The most important point is that the firm can not only know its relative status in the evaluated firms but also discern its direct and indirect competitive rivals.Secondly,an example is given to simulate this method. |
| Keywords: | competitive strategy cluster SOFM neural network |
| 本文献已被 CNKI 万方数据 等数据库收录！ | |