| 从战略品牌管理视角论图书馆讲座品牌培育 |
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| 引用本文： | 张海燕.从战略品牌管理视角论图书馆讲座品牌培育[J].图书馆论坛,2011,31(5). |
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| 作者姓名： | 张海燕 |
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| 作者单位： | 广东省科技图书馆,广东广州,510070 |
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| 摘 要： | 讲座是图书馆一项传统业务但非核心业务.图书馆在讲座业务蓬勃发展、不断创建品牌的同时,必须深入研究讲座的核心要素,并借鉴战略品牌管理理论,加强品牌培育,促进讲座业务的可持续发展.
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| 关 键 词： | 图书馆讲座 战略品牌管理 品牌培育 可持续发展 |
Brand Cultivation of the Library Lecture From the Perspective of Strategic Brand Management |
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| ZHANG Hai-yan.Brand Cultivation of the Library Lecture From the Perspective of Strategic Brand Management[J].Library Tribune,2011,31(5). |
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| Authors: | ZHANG Hai-yan |
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| Institution: | ZHANG Hai-yan(The Science & Technology Library of GD,Guangzhou 510070,China) |
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| Abstract: | The lecture is a traditional services in library,but non-core businesses.When the lectures are in the booming development and creating brands,Librarians must research core elements of lecture deeply,and learn from Strategic Brand Management to enhance brand cultivation,in order to promote sustainable development of the lecture service. |
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| Keywords: | library lectures strategic brand management brand cultivation sustainable development |
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