| 移动世界的封面:学术期刊微信公众号的头像分析 |
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| 引用本文： | 齐国翠,石应江,李哲.移动世界的封面:学术期刊微信公众号的头像分析[J].编辑学报,2017,29(2):175-177. |
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| 作者姓名： | 齐国翠 石应江 李哲 |
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| 作者单位： | 《稀有金属材料与工程》编辑部,710016,西安;《稀有金属材料与工程》编辑部,710016,西安;《稀有金属材料与工程》编辑部,710016,西安 |
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| 基金项目： | 中国科协精品期刊工程学术质量提升项目〖FL |
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| 摘 要： | 基于学术期刊微信公众号头像的调查情况,总结并分析学术期刊微信公众号头像选择与设计中存在的问题.学术期刊微信公众号头像主要取自于4个方面:期刊封面、独立设计的logo、刊名和主办单位标志.分析了以上4种情况的利与弊.认为学术期刊微信公众号头像的设计与选择应体现品牌,删繁就简,美感与艺术并存,并在一定时期内保持稳定.
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| 关 键 词： | 学术期刊 微信公众号 头像 |
| 收稿时间： | 2016/10/23 0:00:00 |
| 修稿时间： | 2016/10/23 0:00:00 |
Analyses of the avatar of WeChat public account of academic journals |
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| QI Guocui,SHI Yingjiang and LI Zhe.Analyses of the avatar of WeChat public account of academic journals[J].Acta Editologica,2017,29(2):175-177. |
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| Authors: | QI Guocui SHI Yingjiang and LI Zhe |
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| Institution: | Rare Metal Materials and Engineering, Weiyang Road 96,6,Xi'' an,China,Rare Metal Materials and Engineering, Weiyang Road 96,6,Xi'' an,China and Rare Metal Materials and Engineering, Weiyang Road 96,6,Xi'' an,China |
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| Abstract: | By investigating the avatars of WeChat public accounts for academic journals,this paper analyzes the problems in selecting and designing avatars.The avatars of WeChat public accounts for academic journals originate mainly from journal cover,a new logo,journal title and the badge of a university or an institute.We suggest that the avatars of WeChat public accounts for academic journals should be distinctive,simple,artistic and stable. |
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| Keywords: | academic journal WeChat public account avatar |
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