| 用户在线知识付费行为影响因素研究 |
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| 引用本文： | 张帅,王文韬,李晶.用户在线知识付费行为影响因素研究[J].图书情报工作,2017,61(10):94-100. |
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| 作者姓名： | 张帅 王文韬 李晶 |
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| 作者单位： | 安徽大学管理学院 合肥 230601 |
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| 基金项目： | 本文系安徽大学博士科研启动经费资助项目"电子健康信息服务用户信任及使用意愿研究"（项目编号：J01003246）和安徽省高校人文科学研究重点项目"‘互联网+’环境下电子健康用户信任转化机制及优化对策研究"（项目编号：SK2017A0008）研究成果之一。 |
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| 摘 要： | 目的/意义] 互联网时代背景下知识付费成为一种全新的信息交互模式，对用户在线知识付费行为影响因素进行研究，将有助于人们进一步认识用户在线知识付费行为，为知识付费平台持续吸引用户和优化在线知识供给行为提供参考和建议。方法/过程] 借助质性分析软件NVivo 11，选取18个样本作为半结构化访谈对象，对获取的访谈原始资料进行定性分析，提炼出用户在线知识付费行为的7个主要影响因素，分别是个体需求、个体认知、信息质量、主观规范、便利条件、替代品、经济因素。结果/结论] 对研究结果进行分析发现，个体需求是用户在线知识付费行为最重要的影响因素，信息质量是影响用户在线知识付费行为的关键所在，个体认知和主观规范是用户在线知识付费行为重要的影响因素，便利条件和替代品是用户在线知识付费行为较为重要的影响因素，相对不重要的影响因素是经济因素。
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| 关 键 词： | 用户行为 知识付费 质性研究 影响因素 |
| 收稿时间： | 2017-03-10 |
Research on the Influencing Factors of User's Online Knowledge Payment Behavior |
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| Zhang Shuai,Wang Wentao,Li Jing.Research on the Influencing Factors of User's Online Knowledge Payment Behavior[J].Library and Information Service,2017,61(10):94-100. |
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| Authors: | Zhang Shuai Wang Wentao Li Jing |
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| Institution: | School of Management, Anhui University, Hefei 230601 |
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| Abstract: | Purpose/significance] Under the background of Internet age, knowledge payment becomes a new information interaction model, and the research on the influencing factors of user's online knowledge payment behavior will help us to further understand the user's online knowledge payment behavior, continue to attract users and optimize online knowledge for knowledge payment platform supply behavior. Method/process] With the qualitative analysis software NVivo 11, 18 samples were selected as the semi-structured interview object, and the qualitative analysis of the interviewed original data was carried out to extract the seven main influencing factors of the user's online knowledge payment behavior, namely individual demand, individual recognition knowledge, quality of information, subjective norms, convenience conditions, alternatives, economic factors. Result/conclusion] It is found that the individual demand is the most important influencing factor of the online knowledge payment behavior, the information quality is the key to the behavior of the online knowledge payment, the individual cognition and the subjective norm are the important influencing factors of the online knowledge payment behavior, convenience conditions and alternatives are of some account factors that affect the online knowledge payment behavior. The relatively unimportant influencing factors are economic factors. |
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| Keywords: | users behavior knowledge payment qualitative research influencing factors |
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