| 闫慧,刘济群.农村数字化贫困群体的ICT接受行为研究——中国六省市田野调查报告[J].中国图书馆学报,2016,42(3):47~54 |
| 农村数字化贫困群体的ICT接受行为研究——中国六省市田野调查报告 |
| ICT Acceptance Behavior of Rural Digital Poverty Communities:Field Reports from China's Six Provinces and Municipalities |
| 投稿时间：2016-04-09 |
| DOI：10.13530/j.cnki.jlis.163005 |
| 中文关键词: 数字化贫困 农村居民 ICT接受行为 技术接受行为 数字不平等 社群信息学 |
| 英文关键词: Digital poverty Residents in rural community ICT acceptance behavior Technology acceptance behavior Digital inequality Community informatics |
| 基金项目:本文系国家社会科学基金青年项目“中国农民数字化贫困实证研究:现象、根源与对策”(编号:11CTQ009)的研究成果之一 |
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| 中文摘要: |
| 本文将技术接受行为和持续使用行为理论引入数字化贫困研究,以我国六个省市十二个村庄的田野调查数据为依据,发现农村数字化贫困群体的ICT接受行为分为三个阶段:ICT的接入、ICT的使用和ICT期望。在此基础上,阐述ICT接受行为形成过程的三层传导模型,即由客观特征与情境指向主观感知,并最终传导至ICT接受行为。客观特征与情境包含主体自身的固有特征和外部社会环境；主观感知包含主体对ICT的有用性感知、易用性感知、自我效能、负面性感知、信息需求感知和使用感知等一系列因素。图1。表7。参考文献34。 |
| 英文摘要: |
Digital poverty，one significant profile of digital inequality，refers to the poor situations in which residents are difficult to get access to，accept and use continuously information and communication technologies. Based on importing of the theories of technology acceptance behavior and IT continuance in digital poverty，the paper proposes two research questions：1） How do digital poor communities in rural areas get access to and accept ICT? How do they expect their future usage of ICT？ 2） What factors are typically pushing the rural residents towards access to，acceptance and expectations of ICT.
The authors conducted field studies in seventeen rural communities in four provinces （Gansu，Anhui，Hunan，and Guizhou） and two municipalities （Tianjin and Chongqing） from across mainland China in fifty six days between 2011 and 2013. From two hundreds and eleven in depth interviews，nine focus groups and hundreds of complementary questionnaires in the fields，the paper selected thirty typical interviewees from twelve rural communities，and employed grounded theory methodology to discover their common acceptance process of ICT and embedded driving forces.
We established the three stages of ICT acceptance behavior of the rural digitally poor which includes ICT access，ICT use，and ICT expectance，and further structured a three layered transmission model，from objective contexts，subjective perception to actual ICT acceptance behavior. The objective contexts consist of individuals personal attributes including age，profession and social capital and external social environment，which means social support in form of number of ICT users who are in their social network. The subjective perception consists of the perception of ICT usability，the perceived ease of use，negative perception of ICT，perception of information needs and using experiences. Objective contexts define the residents subjective perception of information needs，usability，the ease of use，negative perception and other aspects，and together decide their access to ICT，usage of ICT，and expectation on the tools. 1 fig. 7 tabs. 34 refs.
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