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1.
Online games are highly popular applications. While online gamers actively participate in gaming teams, no study has yet explored whether gamers have sufficient teamwork knowledge and have accumulated sufficient team participation experience. These likely strengthen team commitment, but we do not know, indicating a research gap. Research filling this gap could shed light on useful means for enhancing gamers’ team commitment. Grounded in social identity theory, we theorize the mechanism that links gamers’ overall gaming team participation experience and overall gaming teamwork knowledge to their team commitment. We collect two-wave data from 344 online gamers that have played massively multiplayer online role-playing games (MMORPGs) and use structural equation modelling for data analysis. We find that overall team participation experience is positively related to gaming team identification, while overall teamwork knowledge is positively related to compliance with gaming team norms. Both team identification and norm compliance are positively related to gaming team commitment. This study is the first to clarify the mechanism underlying the impacts of overall gaming team participation experience and overall gaming teamwork knowledge on gamers’ team commitment. Our findings provide the practical insight that game designers should incorporate game features that require or reward gamers’ participation in gaming teams or enhance gaming teamwork knowledge, thus strengthening gamers’ team commitment.  相似文献   

2.
Social interactions in online games have led gamers to form lasting social relationships. This has caused a tremendous increase in gift-giving on online gaming platforms. This study aims to identify factors that impact gamers’ gifting behaviour in online games. A conceptual framework is developed by incorporating the Social Identity Theory, Social Exchange Theory, and Theory of Planned Behaviour. This study adopts a quantitative research methodology that collects data from 404 Clash of Clans gamers. The findings show that gaming team identification and compliance with gaming team norms are positively associated with gaming team commitment. Gifting reciprocity, pleasure, relationship support, and convenience were positively associated with the perceived worth of gift-giving while perceived cost was negatively associated. Gaming team commitment, attitude, subjective norms, perceived behavioural control, and perceived worth were positively associated with online game gifting intention. It was also found that gifting behaviour is an immediate consequence of gifting intention in online games. This paper contributes to the under-researched literature on gifting behaviour in online games. It provides novel insights into gamers’ gifting behaviour that can allow game developers to enhance revenue by increasing the sale of virtual in-game items.  相似文献   

3.
Virtual paid gifts from viewers are the main revenue source for the live streaming gaming industry, with massively multiplayer online games (MMOG) currently representing the most profitable game type. However, there is little understanding regarding what drives gifting behavior in the MMOG live streaming social environment. This study develops a research model for analyzing the antecedents of virtual gifts in the MMOG live streaming context, with monetary value used for quantification. This model builds on the theory of social influence and social impact literature, and it has been validated through an empirical study including 988,829 observations of real-time viewer data that were collected from the Douyu live streaming platform. Our study examines micro-, meso-, and macro-level social influences (i.e., self-presentation, parasocial relationship, and MMOG live streaming loyalty) on viewer gifting behavior and how the presence of others (i.e., social crowdedness of viewers on the live streaming channel) represents a contextual cue that moderates the effects of social influence on gifting behavior. The results reveal that self-presentation, parasocial relationships, and MMOG live streaming loyalty positively affect the monetary value of viewers’ paid gifts. Although the presence of others can strengthen the impact of parasocial relationships and MMOG live streaming loyalty on viewer gifting behavior, it negatively moderates the relationship between self-presentation and gifting behavior. This study theorizes the features of MMOG live streaming and extends the applicability of social influence theory and social impact theory to this context. Finally, we provide insights into how game practitioners facilitate viewer gifting behavior.  相似文献   

4.
Attraction is an essential factor in interactions between individuals. Some existing studies have examined multiple dimensions of attraction including social, physical, and task attraction. However, the mechanism behind these three attraction dimensions and parasocial interaction in social shopping websites has not been well examined. This study adopts technology attraction theory and parasocial interaction theory to analyze how three types of technology attraction affect parasocial interaction, which consequently influences users’ social commerce intention. This study conducted a survey to analyze the proposed empirical model and analyzed data from 248 social shopping website users. The results indicate that social attraction and task attraction positively and directly affect the users’ parasocial interaction. In contrast, physical attraction indirectly influences users’ parasocial interaction via social attraction and task attraction, respectively. Parasocial interaction consequently influences users’ social commerce intention. Discussion, limitations, and implications of the study are presented.  相似文献   

5.
Social commerce sites (SCSs), a new model of social media, provide fertile ground for customers to communicate their opinions and exchange product- or service- related information. Given the significant opportunities related to the use of social media data for customers’ insight, we explore the factors driving information sharing behavior on SCSs. In this paper, we propose and empirically test a comprehensive theoretical model for customer information sharing behavior through analysis of online survey data as well as network and behavioral usage data of over four months from 1177 customers in a SCS. The research model was empirically validated with the use of both subjective and objective data in a longitudinal setting. Our results show that customer information sharing is influenced by both individual (i.e., reputation and the enjoyment of helping others) and social capital (i.e., out-degrees’ post, in-degrees’ feedback, customer expertise and reciprocity) factors. This study contributes to the existing literature by highlighting the role of directed social network in customer information sharing behavior on SCSs. We believe that the results of our study offer important insights to the IS research and practice.  相似文献   

6.
Gamification on the mobile platform through the concept of online games has the potential to create unprecedented engagement with customers. With the growth in the gamification market due to the increase in internet penetration and the number of mobile devices, it has become one of the potential channels to reach and influence young consumers who spend more time on gaming. There is a shortage of empirical evidence on the impact of gamification on online consumer decisions. This study uses ‘psychological ownership theory’ and ‘schema theory’ to examine the effects of gameful experience (GFUL) on the attitudes of online gamers (N = 326). Data were analyzed using AMOS 25 and Process Macro for SPSS. The analytical results indicated that GFUL is mediated through both the intervening variables (perceived in-game advertisement effectiveness and psychological ownership), which positively influence gamers’ attitudes towards the game and in-game advertising. Further, the study investigated the impact of in-game advertisement intrusiveness. Based on the research findings, this study proposed the theoretical and managerial implications.  相似文献   

7.
Social commerce has evolved quickly in practice and gained attention in the IS discipline. However, trust has remained a vital component and is dominantly worth investigating. The purpose of this study, therefore, is to examine the roles of social commerce constructs and social support constructs (i.e., emotional support and informational support) in establishing trust on online community platforms. The study will apply the theoretical foundation of social commerce constructs proposed by Hajli. In order to provide a detailed understanding of the proposed model, a quantitative study involving a survey data gathered from online communities in Malaysia, including Facebook, Trip Advisor and LinkedIn was conducted. The data was analyzed and hypotheses were tested with structural equation modeling (SEM). Our results shed some lights on social commerce literature. The findings show that there are significant effect of social commerce constructs on social support, namely the emotional and informational support, and in turn, on trust- building.  相似文献   

8.
This study aims to investigate users’ subjective well-being and loyalty towards social network sites (SNSs). Despite the growing role of network externalities in SNS continuance decisions, the SNS usage literature has paid scant attention to the relationship between network externalities, SNS identification, and users’ subjective well-being. In this study, we identify four components of network externalities: perceived network size, external prestige, compatibility, and complementarity. In the research model, both network size and external prestige are hypothesized positively to affect SNS identification. Perceived compatibility and perceived complementarity are hypothesized positively to affect user satisfaction. Satisfaction and SNS identification are hypothesized positively to affect user subjective well-being and loyalty towards the SNS. Users’ subjective well-being is hypothesized positively to affect their loyalty towards the SNS. Data collected from 615 valid users of Facebook provide strong support for most of these hypotheses. The findings indicate that perceived network size negatively affects users’ SNS identifications. Other components of network externalities have positive effects on SNS identification and satisfaction, which in turn have positive effects on users’ subjective well-being and loyalty towards SNS. Implications for theory and practice and suggestions for future research are also discussed.  相似文献   

9.
This paper examines the antecedents of branding co-creation that include social networking sites’(SNSs) participation motivations,customer participation, brand trust and brand loyalty in social media brand communities by applying the “Stimulus-Organism-Response paradigm”. The survey method was used to gather data from 407 social media users. Data were analysed using structural equation modeling techniques. The findings reveal that SNSs’ participation motivations positively influence customer participation, which in turn significantly affects brand trust and brand loyalty. Consequently, both brand trust and brand loyalty positively influence branding co-creation in brand communities on social media. Furthermore, brand trust contributes as a mediator between customer participation and brand loyalty on social media brand communities. Although studies on relationships examined through the lens of the Stimulus-Organism-Response paradigm are popular, to the authors’ surprise there is scant literature examining the relationships between SNSs’ participation motivations, customer participation in social media brand communities, brand trust, brand loyalty and branding co-creation.  相似文献   

10.
The advent of social commerce has resulted in a new business model for e-commerce. Although studies on this business model have increased over time, they have paid less attention to its core business model: consumer-generated social influence on sales on a social commerce site. Therefore, in this paper, we examine the effect on sales of social sharing, such as Facebook “likes” and Twitter tweets, which generate social influence, using data from major social commerce companies. We find that consumer-generated social referrals regarding deals significantly boost sales in social commerce. When we examine deals involved in national sales, this finding holds only for Facebook but not for tweets. These findings have the implication for managers that not all social referrals are meaningful in increasing sales for their business.  相似文献   

11.
The proliferation of social commerce has changed customers’ purchase decision-making process. However, few studies have investigated the roles of social commerce factors on customers’ purchase decision-making. Based on the social learning theory, we develop a research model to examine how customers’ learning behavior along three main social commerce components (SCCs) affects customers’ attitude in both cognitive and affective dimensions and how such attitude determines customers’ purchase intention. The results from a survey of 243 actual users of social commerce websites suggest that cognitive and affective appraisals are the main predictors of purchase intention, with cognitive appraisal having a higher predictive power than affective appraisal. In addition, learning from forums and communities and learning from ratings and reviews have significant influences on both cognitive and affective appraisals, while learning from forums and communities plays a more important role in formulating affective appraisal and learning from ratings and reviews plays a more important role in determining cognitive appraisal. Contrary to our expectation, learning from social recommendations has no significant influence on either cognitive or affective appraisal. In summary, these findings provide a comprehensive understanding about customers’ purchase decision-making process and extend the application scope of social learning theory. The findings also provide social commerce managers guidance in designing more effective websites and allocating resources and efforts reasonably on different SCCs.  相似文献   

12.
This study aims to reveal the mechanism of how consumers’ engagement is established in social commerce communities. Building upon social support theory, we propose models and employ datasets obtained from Douban.com to empirically investigate the different effects of emotional and informational support on consumers’ engagement and how involvement mediates these relationships in the social commerce context. At the same time, the moderating role of product presentation is examined to help clarify the impact of social support and consumer involvement. Our analyses reveal that the two subdimensions of social supportive information are positively related to consumer involvement, together promoting consumers’ engagement in the community. In particular, involvement imposes a full mediating influence on emotional support but a partial mediating impact on informational support. Product presentation strengthens the effects in that the predictive effect of determinants on engagement is more pronounced for books with electronic versions in the social commerce community. For researchers and managers, these findings emphasize the benefits of the social commerce community, particularly with regard to Douban.com in China.  相似文献   

13.
As social network services become more pervasive, social media advertising emerges as an attractive vehicle for augmenting advertising effectiveness. To leverage this new means of marketing, one must understand what engages SNS users in a favorable online behavior (i.e., overtly indicating personal interest in, or support for, the exposed message by clicking the Like or Share button in Facebook), thereby resulting in an effective advertising campaign. This research conceptualizes SNS ad effectiveness as a concept encompassing emotional appeal, informativeness and creativity that all have a potential to contribute to a positive online behavior. It empirically investigates the antecedents of positive user behavior for a SNS ad based on the theory of reasoned action, the social influence theory, and a persuasion theory. It proposes and tests a conceptual model of the formation of online user’s behavioral responses with regards to SNS advertising. The results of our empirical tests of the model reveal that informativeness and advertising creativity were key drivers of favorable behavioral responses to an SNS ad and that intention to engage in favorable user responses was positively associated with purchase intention. Based on these findings, the paper suggests further research directions and offers implications for harnessing the full potential of the new SNS advertising platform.  相似文献   

14.
Mobile social platform such as WeChat Moments has gained great popularity in China in the past few years. However, there are still a lack of studies that focus on Guanxi network building in the virtual social community. Drawing upon social capital theory and technology affordance theory, this study develops a research model to examine the influences of platform media richness and interactivity on users’ social capital and participation behaviors in the WeChat Moments. An empirical survey was conducted in China and 287 valid data were collected from WeChat users. Structural equation modelling analysis was used to test the research model. The empirical results suggest that platform interactivity and media richness are significant technology affordances that promote users’ Guanxi network, and their influences are mediated by social interaction and shared understanding. Furthermore, Guanxi network is positively associated with users’ active participation in the WeChat Moments. Theoretical and practical implications are illustrated in the final section.  相似文献   

15.
The rise of social media has created a new e-commerce platform called social commerce. In social commerce, e-vendors such as Amazon may integrate social media with their traditional e-commerce sites. Based on self-determination theory and social commerce literature, we develop a model illustrating how social commerce features may impact consumer behaviors and facilitate social commerce benefits from the extrinsic motivation perspective. We identify four types of extrinsic motivation including external motivation, introjected motivation, identified motivation, and integrated motivation; and we examine their influences on consumers’ intention to contribute social commerce information, which in turn leads to their subsequent behaviors and increases the perceived benefit of social commerce. We also consider the moderating effect of gender in the formulation of social commerce benefits. Based on longitudinal survey data from Amazon consumers, we find that 1) consumers’ external and identified motivation has a positive impact on intention to contribute social commerce information; 2) consumers’ intention is positively associated with their future behaviors, which in turn facilitate their perceptions of social commerce benefits; and 3) gender moderates the impact of behavior on social commerce benefits.  相似文献   

16.
Microtask gig workers (MGWs) rely on digital platforms to arrange work agreements with requesters to complete well-defined microtasks. Many MGWs use an electronic network of practice (ENP) to facilitate information sharing about desirable and undesirable microtasks. This study uses social capital theory to theorize how social capital’s dimensions – structural, cognitive, and relational – shape the development of uncertainty-reducing and individualized-skill benefits. Based on survey data from 436 Amazon Mechanical Turk (MTurk) workers, the findings demonstrate that unique social capital dimensions affect specific ENP benefits. Understanding the communication style of an ENP (i.e., cognitive social capital) positively influences the uncertainty-reducing benefits of microtask information quality (MIQ) related to MTurk work. Combined with expectations of reciprocity and trust in ENP members (i.e., relational social capital), MIQ shapes microtask opportunity recognition (MOR), whereby individual MGWs identify opportunities to complete financially beneficial microtasks. The present study demonstrates that contextual factors, based on the coopetive nature of microtask ENPs, affect the interrelated structure of social capital theory and its underlying dimensions. Lastly, post hoc findings demonstrate the influence of MOR on MGWs’ financial performance, challenging previously held assumptions about the role of MIQ within the microtask literature.  相似文献   

17.
With the development of electronic commerce, many dotcom firms are selling products to consumers across different countries and regions. The managers of online group-buying firms seek to increase customer purchasing intentions in the face of competition. Online group-buying refers to a certain number of consumers who join together as a group via Internet, for the purpose of buying a certain product with a discount. This study explores antecedents of intention to participate in online group-buying and the relationship between intention and behavior. The research model is basaed on planned behavior theory, electronic word-of-mouth, network embeddedness, and website quality attitude. An online survey is administered to 373 registered members of the ihergo website. Data is analyzed using the partial least squares method, and analytical results demonstrate that for potential consumers, experiential electronic word-of-mouth, relational embeddedness of the initiator, and service quality attitude influence intention to engage in online group-buying; for current consumers, intention to attend online group-buying is determined by the structural and relational embeddedness of the initiator, system quality attitude positively affects intention, and intention positively affects online group-buying behavior. This study proposes a new classification of electronic word-of-mouth and applies the perspective of network embeddedness to explore antecedents of intention in online group-buying, broadening the applicability of electronic word-of-mouth and embeddedness theory. Finally, this study presents practical suggestions for managers of online group-buying firms in improving marketing efficiency.  相似文献   

18.
在电子商务时代,泉州中小企业面临着来自线上和线下的竞争,为了更好地生存和发展,泉州中小企业必须深化电子商务的应用,实现企业的转型升级。从区域优势的角度,分析得出泉州中小企业发展电子商务具备地理区位优势、产业集群优势和政策支持优势。研究表明,泉州中小企业电子商务发展已初具规模,但其发展受到资金短缺、人才紧缺、线上线下渠道冲突的制约。提出泉州中小企业应充分发挥区域优势,通过抱团发展、优化人才培养模式、整合线上线下渠道等方式,促进泉州中小企业电子商务的发展。  相似文献   

19.
The free-rider problem in an online professional community could, over time, undermine the wealth of the community and deplete the knowledge inventory to unacceptable levels. A knowledge seeker’s intention to reciprocate is motivated by perceived social benefits. An interpretation of intention to reciprocate cannot be fully addressed without investigating how knowledge seekers define the community support received in their knowledge-seeking process. This study suggests that perceived community support is the degree to which knowledge seekers perceive a supportive climate created by linking actors. An empirical study involving 471 knowledge seekers was conducted in an online professional community that seekers used to search for and acquire programming knowledge. The results indicated that knowledge seekers take perceived social benefits and perceived community support into account when forming an intention to reciprocate. In addition, perceived community support positively moderated the effect of knowledge-seeking effort on perceived social benefits. These findings contribute to the existing literature on knowledge-seeking by using social exchange theory to integrate perceived community support and better explain the intention of knowledge seekers to reciprocate in an online professional community. Theoretical and practical implications derived from the findings are further discussed.  相似文献   

20.
My avatar,my self: Virtual harm and attachment   总被引：1，自引：0，他引：1  
Multi-user online environments involve millions of participants world-wide. In these online communities participants can use their online personas – avatars – to chat, fight, make friends, have sex, kill monsters and even get married. Unfortunately participants can also use their avatars to stalk, kill, sexually assault, steal from and torture each other. Despite attempts to minimise the likelihood of interpersonal virtual harm, programmers cannot remove all possibility of online deviant behaviour. Participants are often greatly distressed when their avatars are harmed by other participants’ malicious actions, yet there is a tendency in the literature on this topic to dismiss such distress as evidence of too great an involvement in and identification with the online character. In this paper I argue that this dismissal of virtual harm is based on a set of false assumptions about the nature of avatar attachment and its relation to genuine moral harm. I argue that we cannot dismiss avatar attachment as morally insignificant without being forced to also dismiss other, more acceptable, forms of attachment such as attachment to possessions, people and cultural objects and communities. Arguments against according moral significance to virtual harm fail because they do not reflect participants’ and programmers’ experiences and expectations of virtual communities and they have the unintended consequence of failing to grant significance to attachments that we take for granted, morally speaking. Avatar attachment is expressive of identity and self-conception and should therefore be accorded the moral significance we give to real-life attachments that play a similar role. A shorter version of this paper was presented at the Cyberspace 2005 Conference at Masaryk University, Brno, Czech Republic  相似文献   

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