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1.
《International Journal of Information Management》2017,37(3):179-189
Social commerce mediated by social media and social network platforms has led to the development of new business models in e-commerce and digitized the consumer decision journey. Social interaction is considered as a prerequisite for successful social commerce since consumers now expect an interactive and social experience while making purchase decisions. Drawing on word of mouth (WOM) and observational learning theories, we conceptualize social interactions in social commerce environments into two forms: WOM communication and observing other consumers’ purchases, and examine their impact on consumer purchase intention and actual purchase behavior. Analyzing primary data (n = 217) collected from surveyed active consumers within social commerce sites at two stages (pre-purchase and post-purchase), we found that positive and negative valence WOM, WOM content, and observing other consumers’ purchases significantly affect consumers’ intention to buy a product, thereby increasing the likelihood of actual buying and sharing product information with others on social commerce sites. 相似文献
2.
《Information processing & management》2020,57(5):102272
This study aims to reveal the mechanism of how consumers’ engagement is established in social commerce communities. Building upon social support theory, we propose models and employ datasets obtained from Douban.com to empirically investigate the different effects of emotional and informational support on consumers’ engagement and how involvement mediates these relationships in the social commerce context. At the same time, the moderating role of product presentation is examined to help clarify the impact of social support and consumer involvement. Our analyses reveal that the two subdimensions of social supportive information are positively related to consumer involvement, together promoting consumers’ engagement in the community. In particular, involvement imposes a full mediating influence on emotional support but a partial mediating impact on informational support. Product presentation strengthens the effects in that the predictive effect of determinants on engagement is more pronounced for books with electronic versions in the social commerce community. For researchers and managers, these findings emphasize the benefits of the social commerce community, particularly with regard to Douban.com in China. 相似文献
3.
《International Journal of Information Management》2016,36(3):425-432
Social commerce has evolved quickly in practice and gained attention in the IS discipline. However, trust has remained a vital component and is dominantly worth investigating. The purpose of this study, therefore, is to examine the roles of social commerce constructs and social support constructs (i.e., emotional support and informational support) in establishing trust on online community platforms. The study will apply the theoretical foundation of social commerce constructs proposed by Hajli. In order to provide a detailed understanding of the proposed model, a quantitative study involving a survey data gathered from online communities in Malaysia, including Facebook, Trip Advisor and LinkedIn was conducted. The data was analyzed and hypotheses were tested with structural equation modeling (SEM). Our results shed some lights on social commerce literature. The findings show that there are significant effect of social commerce constructs on social support, namely the emotional and informational support, and in turn, on trust- building. 相似文献
4.
将虚拟手机生产企业作为研究对象,利用情景实验法公布正负面两类公开信息,采用结构方程模型分析企业公开信息对消费者行为的影响,研究企业形象和产品评价在企业公开信息对消费者购买意向影响中的作用。发现这两类变量具有完全中介作用的效果,发现企业能力对产品评价的影响,高于企业社会责任对产品评价的影响,发现企业社会责任对企业形象的影响,要高于企业能力对企业形象的影响。发现企业公开信息主要通过产品评价发挥对消费者购买意向的影响。 相似文献
5.
在线商品评论对产品销量影响研究 总被引：3，自引：0，他引：3
作为一种新型的口碑传播方式,在线产品评论成为了消费者和商家了解产品质量和服务的最为重要的信息来源。在线产品评论哪些因素影响到消费者的购买决策,对产品的销量产生多大的影响已经成为人们关注的重要问题。通过对在线手机评论研究发现,"在线评论数量"、"商品的关注度"对在线手机销量有显著性影响,更为重要的是我们发现"评论的时效性"和"顾客认为评论的有用率"对手机的销量也有非常重要的显著性影响,而"评论的正负情感倾向性"等对产品的销量无明显影响。 相似文献
6.
Online social media is transforming the way customers communicate and exchange product information with others. Consumers increasingly rely on the opinions and recommendations from social media members when making purchasing decisions. However, information received from social media may have different meanings and social implications for consumers. Based on the theory of informational social influence and heuristic-systematic model (HSM), we develop a model to understand the relative importance of informational social influence, normative social influence, and perceived information quality on the consumer’s social shopping intention under different levels of product involvement. The results of the structural equation modeling (SEM) using a sample of 503 consumers in the Facebook brand fan pages indicate that social influences have a greater impact on the consumer’s social shopping intention than perceived information quality. Three social interactional factors (perceived similarity, familiarity, and expertise) have a positive effect on social shopping intention via the mediation of informational, normative social influence and perceive information quality. The multiple-group analysis suggests that high product-involved consumers are motivated to exert more cognitive effort to evaluate the product information. In contrast, low product-involved consumers are more susceptible to informational social influence. We draw on these findings to offer implications for researchers and practitioners. 相似文献
7.
Social commerce (s-commerce) has become increasingly impactful to e-commerce and has generated potential economic benefits. With the rise of online privacy concerns, we have seen the need to explain how concerns about privacy affect consumers’ social interaction behavior and purchase decision-making on s-commerce sites. Synthesizing the privacy-trust-behavioral intention (PTB) and consumer decision-making models, this study proposes a comprehensive model by specifically refining its privacy and trust from an institutional perspective and investigating the influences of social interaction on purchase intention and actual purchase behaviors. Our results found that institutional privacy assurance positively influences institutional-based trust, which, in turn, affects online social interactions, and consequently increases the likelihood of product purchases on s-commerce sites. Theoretical development of this research contributes to both marketing and information systems disciplines in the social media era. 相似文献
8.
随着互联网的迅速发展,消费者购物决策越来越依赖于在线评论。从信息接受模型对信息有用性影响出发,构建在线评论有用性投票增量的时间窗,建立在线评论有用性影响因素模型,研究在线评论内容和评论者对在线评论有用性的影响。基于TripAdvisor.com的4 258条酒店评论数据,运用负二项回归进行实证分析。研究发现评论内容长度、评论极端性、评论有用性投票数、评论者认可度和个人信息披露对在线评论有用性具有显著正影响,这对在线零售商和消费者具有重要的启发和建议。 相似文献
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【目的/意义】在线评论在消费者购买决策中的重要性日益凸显,探索电商平台消费者绿色产品在线评论信息采纳的影响因素,为进一步挖掘在线评论的商业价值、促进绿色产品的消费提供参考。【方法/过程】以TAM和ELM为理论基础,结合社会环境因素和消费者个体特质因素,构建电商平台消费者绿色产品在线评论信息采纳意愿的影响因素模型,运用结构方程模型进行实证检验。【结果/结论】结果表明评论质量和社会影响均对感知评论有用性产生正向影响,评论源可信度与感知评论有用性的关系不显著,感知评论有用性和社会影响又对评论采纳意愿产生正向影响,产品卷入度会调节消费者评论有用性的感知,而专业知识未能起到调节作用。 相似文献
10.
Kem Z.K. Zhang Christy M.K. Cheung Matthew K.O. Lee 《International Journal of Information Management》2014
The prevalence of social media has provided consumers with many opportunities to post online reviews on a wide range of products on the Internet. In this study, we attempt to investigate the moderating effect of inconsistent reviews (i.e., a mix of positive and negative reviews) on consumers’ purchase decision. We further examine whether the effect will differ from female to male consumers. 相似文献
11.
《International Journal of Information Management》2017,37(6):627-638
The proliferation of social commerce has changed customers’ purchase decision-making process. However, few studies have investigated the roles of social commerce factors on customers’ purchase decision-making. Based on the social learning theory, we develop a research model to examine how customers’ learning behavior along three main social commerce components (SCCs) affects customers’ attitude in both cognitive and affective dimensions and how such attitude determines customers’ purchase intention. The results from a survey of 243 actual users of social commerce websites suggest that cognitive and affective appraisals are the main predictors of purchase intention, with cognitive appraisal having a higher predictive power than affective appraisal. In addition, learning from forums and communities and learning from ratings and reviews have significant influences on both cognitive and affective appraisals, while learning from forums and communities plays a more important role in formulating affective appraisal and learning from ratings and reviews plays a more important role in determining cognitive appraisal. Contrary to our expectation, learning from social recommendations has no significant influence on either cognitive or affective appraisal. In summary, these findings provide a comprehensive understanding about customers’ purchase decision-making process and extend the application scope of social learning theory. The findings also provide social commerce managers guidance in designing more effective websites and allocating resources and efforts reasonably on different SCCs. 相似文献
12.
社会化媒体技术的快速发展及其与电子商务的融合,产生了社会化商务。但很多社会化商务平台面临用户活跃度低、客户流失严重等问题,这将影响平台的持续运营和发展。基于SOR（刺激-组织-响应）模型,研究了社会化商务用户行为机理。对收集的340份有效问卷采用结构方程模型分析,考察了影响用户使用和分享行为的因素。结果表明,情感支持、信息支持、服务质量显著影响虚拟社区感,进而影响用户的使用和分享行为。因此,社会化商务平台需要关注社区中的在线社会支持和服务质量,从而促进用户使用和分享行为,确保社会化商务的成功实施。 相似文献
13.
从在线消费者网络,基于消费者网络的产品扩散、电商变革等方面对在线消费者网络驱动下的产品扩散研究进行述评。认为未来研究应关注消费者网络产品扩散的影响因素,新兴模式及中国情境下的消费者行为,消费者网络行为涌现及供应链协调,以及考虑消费者网络效应下的平台间竞争问题。 相似文献
14.
The rise of social media has created a new e-commerce platform called social commerce. In social commerce, e-vendors such as Amazon may integrate social media with their traditional e-commerce sites. Based on self-determination theory and social commerce literature, we develop a model illustrating how social commerce features may impact consumer behaviors and facilitate social commerce benefits from the extrinsic motivation perspective. We identify four types of extrinsic motivation including external motivation, introjected motivation, identified motivation, and integrated motivation; and we examine their influences on consumers’ intention to contribute social commerce information, which in turn leads to their subsequent behaviors and increases the perceived benefit of social commerce. We also consider the moderating effect of gender in the formulation of social commerce benefits. Based on longitudinal survey data from Amazon consumers, we find that 1) consumers’ external and identified motivation has a positive impact on intention to contribute social commerce information; 2) consumers’ intention is positively associated with their future behaviors, which in turn facilitate their perceptions of social commerce benefits; and 3) gender moderates the impact of behavior on social commerce benefits. 相似文献
15.
为识别健康科技产品购买意愿的影响因素,通过整合TAM理论、创新扩散理论、大五人格模型和健康信念模型,从产品和消费者特征的视角出发并充分考虑性别和健康信念的调节作用并提出研究假设构建理论模型.以苹果iWatch和小米手环的潜在消费者为研究样本问卷调研获取300份有效问卷,利用SPSS和SmartPLS软件验证假设和模型.结果表明,感知有用性、感知可靠性和消费者创新性均正向影响健康科技产品的购买意愿,其中消费者创新性还会受到外向型人格特质的直接影响;健康信念正向调节感知有用性对购买意愿的影响;性别能调节消费者创新性对购买意愿的影响. 相似文献
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17.
【目的/意义】互联网数据中隐藏着的消费心理、消费需求等消费者情报对提升企业竞争力意义重大。对用
户购买行为产生及演进机制的发掘,不仅能让企业掌握更多自身产品和服务中的具体细节信息,还能从本质上发
现用户的需求偏好,推进企业实施科学经营决策。【方法/过程】本文提出一种利用因果事理图谱的消费者情报获取
方法,以京东平台手机在线评论数据源为例,首先通过利用基于规则和依存句法分析结合的自然语言处理技术对
数据源之间的因果关系变量进行识别和事件知识抽取,再结合LDA模型进行事件聚类,最后利用Gephi可视化等
方法实现对用户购买行为的起源与发展机制等特征的识别与呈现,探测用户潜在需求偏好。【结果/结论】结果显
示,用户购买手机的行为是一系列严密的因果事理逻辑演进过程,包括买前需求、购买决策、买后评价三个递进阶
段,用户经历产生购买需求;多维需求驱动购买决策演化;最后是否获得对应需求服务的过程影响满意度的评价。
【创新/局限】采用事理图谱的用户购买行为分析,为拓展大数据情报挖掘方法提供了借鉴。但基于规则的事件知
识抽取受数据库限制,导致该方法实施效率受到一定程度影响。 相似文献
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为了理解在线评论对消费者购买行为的影响,文章采集淘宝网400多家店铺的在线评论信息,基于S-O-R模型(Stimulus-Organism-Response Model),从消费者学习的角度,研究体验型商品的在线评论信息对消费者购买行为的影响。采用SPSS 19.0软件进行数据分析,对假设进行实证研究,统计结果表明,好评数量、描述评分、有图片评论数量、追加评论数量和累计评论数量对消费者购买行为造成影响,中评数量、差评数量、物流评分和服务评分影响效果不显著。文章最后提出了建议与不足。 相似文献
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[目的]社会化媒体与社交网络的迅猛发展,驱动银行开始在其网站中嵌入各种社会化工具,为用户提供社会化服务。在这种环境下,影响用户使用网上银行的因素较传统互联网环境相比可能会发生变化。因此本研究聚焦于社会化媒体环境,探究该环境下影响用户使用网上银行意愿的影响因素。[方法]通过情景式问卷收集用户数据,采用相关性分析、多元回归分析、方差分析等方法进行数据分析。[结果/结论]在社会化媒体环境下,信息支持不仅可以直接正向影响用户对网上银行的使用意愿,还可以通过网站设计对用户使用意愿产生间接影响;情感支持可以通过正向影响网站设计而对用户使用网上银行的意愿产生间接影响;感知有用性、感知易用性、网站设计均可以直接正向影响用户的使用意愿,而感知风险则对用户的使用意愿具有直接的负向影响。此外,主观规范虽不能直接影响用户使用网上银行的意愿,但可以通过感知有用性对其产生间接地影响。 相似文献
20.
Organic products may have several health benefits for consumers. Nevertheless, even in the age of social commerce, and the communication affordances of social networking sites, consumers are not always informed regarding such benefits. As such, we examine how the characteristics of social commerce and organic foods can work in tandem to influence organic products purchase intentions. We develop a model based on the theory of consumption values and test it empirically. The results show that interactivity, recommendations, and feedback are important social commerce characteristics (affordances), while food safety and eco-friendliness are key organic food characteristics. Such social commerce and organic food characteristics interact and serve as inputs for functional value and emotional value assessments, which in turn, drive purchase intentions of organic foods via social commerce. The findings also show that functional value is more instrumental in this process; and that there is also a significant difference between males and females in the formation of purchase intention. Implications for theory and practice are discussed. 相似文献