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Jennifer L. Bol 《Learned Publishing》1998,11(1):33-37
Publishers and learned societies in the scientific marketplace are faced with new challenges as they move their existing journals from the traditional print format and distribution to an electronic environment. Many of the traditional marketing approaches need to be modified to reflect new features and benefits that online publications offer. In addition, the electronic environment, specifically the World Wide Web (WWW) offer different types of opportunities beyond traditional marketing channels. The following paper will cover several different aspects of marketing electronic journals: traditional marketing considerations; translating traditional methods into electronic marketing strategies; and an emerging marketing channel referred to as the virtual community. 相似文献
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The individual members of 35 UK learned societies were surveyed on their attitudes to open access (OA); 1,368 responses were received. Most respondents said they knew what OA was, and supported the idea of OA journals. However, although 60% said that they read OA journals and 25% that they published in them, in both cases around one‐third of the journals named were not OA. While many were in favour of increased access through OA journals, concerns were expressed about the cost to authors, possible reduction in quality, and negative impact on existing journals, publishers, and societies. By contrast, less than half knew what self‐archiving was; 36% thought it was a good idea and 50% were unsure. Just under half said they used repositories of self‐archived articles, but 13% of references were not in fact to self‐archiving repositories. 29% said they self‐archived their own articles, but 10% of references were not to publicly accessible sites of any kind. The access and convenience of self‐archiving repositories were seen as positive, but there were concerns about quality control, workload for authors and institutions, chaotic proliferation of versions, and potential damage to existing journals, publishers, and societies. 相似文献
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David A. Kronick 《Publishing Research Quarterly》1995,11(2):62-79
The proliferation of scientific journals, starting in the middle of the seventeenth century, marked the beginnings of a new
epoch in the dissemination of scientific information. The new medium brought with it the influences of a long heritage going
back to scribal cultures, which even before the invention of printing, had produced almanacs and newsletters in writing. The
economics of periodical publications varied little from those associated with other kinds of printing in this period. They
involved the relationship of fixed and variable costs and their effect on edition size in relationship to anticipated markets.
Examples of these aspects of scientific publishing are examined in scientific journals published independently and under the
auspices of scientific societies in the seventeenth and eighteenth centuries. 相似文献
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Edward J. Huth 《Learned Publishing》1991,4(1):1-8
The effect on the editorial policy of a scholarly journal of its being published by a learned society rather than by an independent commercial owner can be examined through consideration of a number of questions that define possible influences on policy. The evidence from a look at the genesis of scholarly journals in learned societies and their evolution suggests that the answers can be many and that the qualities of scholarly journals depend more on the stage of a journal’s evolution, pressures for its profitability, and the editor’s decisions than on the question of a journal’s ownership. Some first–rate journals are non–society, commercially owned journals; some are society–owned and published. 相似文献
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中国高校学报“垃圾论”辨析——基于农业高校与非高校学术期刊影响力的比较 总被引：1，自引：0，他引：1
通过分析我国农业高校学报与研究院所、学会主办学术期刊之间的差别,论证高校学报并非垃圾产品。将农业类学术期刊分为省属高校类、省级学会类和国家级学会类3种不同类型,综合分析比较3种不同类型农业类期刊在影响因子、基金论文比等5项指标上的差异。统计结果表明:国家级学会学术期刊总被引频次、影响因子、他引影响因子、基金论文比4个指标极显著地高于省级学会学术期刊(P<0.01);省属高校学报的影响因子、他引影响因子、基金论文也极显著地高于省级学会学术期刊(P<0.01),而且基金论文比、他引总引比略高于国家级学会学术期刊,差异不显著(P>0.05)。综合分析表明:国家级学会学术期刊的大部分指标高于省属高校学报,而省属高校学报均高于省级学会学术期刊,部分指标接近国家级学会学术期刊;近3年,农业类学术期刊总体上的各项评价指标正在逐年提高,农业高校学术期刊的综合影响力较高。 相似文献
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This article provides an overview of the Public Knowledge Project (PKP) and its open source software development projects, with a particular focus on Open Journal Systems (OJS), an online journal publishing platform now used by over 11,500 journals around the world. OJS is just one of many examples of software and services that provide new and cost‐effective alternatives, especially for small scholarly societies and commercial publishers. The development of online publishing, open source software, and virtual communities are together opening up new opportunities for scholars, researchers, societies, small publishers, and librarians to reassert their independence and control over the publishing process, and provides a wider range of options than has ever existed before. 相似文献
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Fytton Rowland 《Learned Publishing》2005,18(4):300-310
Learned societies and other non‐profit organizations in New Zealand publish scholarly journals in a number of disciplines, many of them subjects in which New Zealand has a particular economic interest. Although most of the journals are small, a surprising number of them have paid, rather than voluntary academic, editors. Some have launched electronic versions, but only one has experimented with open access (OA). In a number of cases this lack of interest in OA is because the society cannot see a business model that would render the society as a whole economically viable. Some of the smallest journals, published only annually, may have the most assured future because their operation is entirely voluntary. 相似文献
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基于事件营销的科技期刊多元素融合营销策略 总被引：1，自引：0，他引：1
针对科技期刊在广告经营中模式单一、营销方案老套、客户要求越来越高等问题,提出科技期刊应根据企业宣传和营销诉求等因素帮助企业策划事件营销,并在这个过程中向企业进行广告销售的营销策略。认为在事件营销过程中,科技期刊应尽可能融合较多的关联元素,使其相互影响,实现共赢。通过对多个营销案例的分析,证明融入多元素的事件营销是科技期刊行之有效的营销策略。 相似文献
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从期刊评价影响下的工程技术类期刊发展困境出发,提出工程技术类期刊发展对策。期刊评价体系亟待修正,应增加多元化、公开化、公众化的分类评价机制,注重评价工程技术类期刊在响应国家重大需求、推动行业创新等方面的实质贡献。期刊行政管理部门应协同期刊出版学术组织和学科学会共同做好期刊分层集群统筹管理,帮助期刊找准定位,走特色办刊道路。工程技术类期刊只有在充分理解自身角色与功能的前提下,才能有效整合资源,突出期刊发展重点,打造精品期刊,持续为工程技术领域服务。 相似文献
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国际出版集团与中国科技期刊合作的互利分析 总被引：1，自引：0，他引：1
国际出版集团与中国科技期刊合作是互利的。国际出版集团可以通过合作来树立形象,丰富产品,推销商品;参与合作的中国科技期刊可以"借船出海"扩大影响,获取国际先进的出版理念和资讯,快速提升编辑工作水平。 相似文献
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There is a significantly growing interest in publishing in international scholarly journals in Vietnam. On the one hand, Vietnamese researchers can be potential authors of interesting articles that provide new insights into the emerging economic context. On the other hand, they can be target consumers and subscribers of journals in their quest for academic and practical knowledge. This paper aims to propose marketing initiatives for publishers and editors who seek to promote their journals to researchers in emerging countries, particularly Vietnam. These marketing solutions build upon an understanding of barriers for researchers in international publications. 相似文献
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Frank Gannon 《Learned Publishing》2005,18(4):295-299
The potential dangers of open access journals to the publishing activities of learned societies and thus to their financial stability and to the other activities they support are described. The interests of scientists in respect of access to research information may be opposed to their interests as members of learned societies. 相似文献
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科技期刊出版业由传统的出版与经营管理转变为数字化出版,利用电子商务平台进行数字化、网络化营销已成为科技期刊的发展方向.认为:可开展基于科技期刊自建网站的电子商务营销;通过专业的电子商务平台开通科技期刊的旗舰营销店,实现科技期刊的多元化、多渠道的电子商务营销;通过手机付费平台进行科技期刊的网络化营销.科技期刊利用电子商务平台营销过程中需重视多方合作并加强管理,加强电子商务平台的内容建设及服务营销,加大培养电子商务专业化营销与管理人才的力度,不断扩大科技期刊的社会效益与经济效益. 相似文献
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This paper provides a ranking of 69 marketing journals using a new Hirsch-type index, the hg-index which is the geometric mean of hg. The applicability of this index is tested on data retrieved from Google Scholar on marketing journal articles published between 2003 and 2007. The authors investigate the relationship between the hg-ranking, ranking implied by Thomson Reuters’ Journal Impact Factor for 2008, and rankings in previous citation-based studies of marketing journals. They also test two models of consumption of marketing journals that take into account measures of citing (based on the hg-index), prestige, and reading preference. 相似文献
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This article reports on scholarly communication and open access (OA) in Korea. Drawing on a range of databases, articles, and reference sources, it provides unique insights. In contrast to the UK/US model of scholarly communication, in Korea, most scholarly journals are published by discipline‐based scholarly societies and research institutes affiliated to universities. Payment for publication is the norm, and typically features article processing charges and scholarly society membership fees for both OA and toll access (TA) journals. Online access to journals in Korea is provided by commercial vendors who enter into contracts with the scholarly societies for exclusive use. Three online access models apply – TA, gold OA, and dual access – with the use of these models varying between disciplines. In parallel with this access provided by commercial vendors, there are a number of government‐funded open access repositories (OARs) to which university researchers are requested to deposit their research outputs, as well as OARs run by universities and other research institutes. 相似文献